Cold Track, founded in 2014 and formerly known as NutriFresh, is a leading cold chain logistics platform focused on the eCommerce food and beverage sector. Unlike traditional third-party logistics providers, Cold Track specializes in handling the complexities of shipping perishable goods. Their services include FDA-compliant storage, custom packaging with dry ice and gel packs, and nationwide temperature-controlled distribution. Recognized for its rapid growth, Cold Track was named the 200th fastest-growing private company in the US by Inc. 5000 and has earned top honors in the Cold & Frozen eCommerce Fulfillment category.
Third-party logistics (3PL) refers to outsourcing supply chain activities—such as transportation, warehousing, inventory management, and order fulfillment—to an external provider.
By leveraging 3PL services, businesses focus on their core competencies while professionals manage the logistics.
Here’s how 3PL integrates into your supply chain:
Inventory Storage: Products are stored in a 3PL-managed warehouse.
Order Processing: Once an order is placed, the 3PL picks and packs items.
Shipping: The 3PL partners with carriers to ensure prompt delivery.
Returns Management: Customer returns are processed efficiently to maintain satisfaction.
Cost Savings: Eliminates the need to own or lease warehouses.
Scalability: Supports seasonal spikes and growth without infrastructure investment.
Expertise: Access to advanced technology and optimized processes.