Bulu

4.8

No Reviews

(4 review)

(4 reviews)

Bulu: Top 3PL with a 100,000 sq. ft. warehouse in Lincoln, Nebraska. Specializing in fulfillment, unique subscription services, and rapid scalability for your business.

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Bulu Overview

Bulu is a full-service, technology-enabled fulfillment company headquartered in Lincoln, Nebraska. Originally founded as an ecommerce and subscription business that required bulk order processing, adaptability for new sales channels, and unique packaging options, Bulu evolved into a comprehensive third-party logistics provider offering restriction-free, cost-conscious storage, packing, and shipping to businesses of all sizes. The company operates a hybrid, hub-and-spoke fulfillment model that streamlines fulfillment processes and order distribution across multiple sales channels. Bulu integrates with more than 70 major sales platforms including Shopify, Amazon, Walmart, WooCommerce, eBay, and Magento, managing fulfillment from a single set of inventory. Its centrally located warehouse enables ground shipping to reach 95% of the U.S. population within three days. Bulu offers same-day shipping on 99% of orders with a two-day guarantee, 99% order accuracy backed by a service guarantee, two-day dock-to-stock receiving, and free first tech integration. Additional value-added services include kitting and assembly, repackaging and rebranding, shrink wrapping, returns inspection and management, custom gift messages, serial number scans, and personal touches such as hand-written notes. Every partner is assigned a dedicated in-house account manager who works directly within the warehouse for hands-on oversight. The company has served Fortune 500 clients including Disney, GNC, and Crayola alongside small and medium-sized ecommerce brands.

Bulu Reviews

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Customer Reviews

4.8

No Reviews

(4 review)

(4 reviews)

Craig Goldman

at Root Functional Medicine

Reviewed: Apr 07, 2025

Overall Rating

Order Accuracy

Fulfillment Cost

Scalability

Fulfillment Speed

Customer Service

Bulu has been an incredible partner. We were coming from a 3PL that had slow ship times and high costs. They were not willing to work with us. We were connected to Bulu through Fulfill.com and from the start I knew it would be a great fit. The team actually cares and was thoughtful through the entire sales and onboarding process. Since we have started with them, our shipping times and costs have decreased. That has led to happier customers and more margin for us to grow as a company. If you are looking for a 3PL partner, look no further!

Health & Beauty

1,000 - 10,000 orders

Small Business (11-50 employees)

Customer since Nov 01, 2024

Katherine Tanoto

at Emile Cordon

Reviewed: Mar 24, 2025

Overall Rating

Order Accuracy

Fulfillment Cost

Scalability

Fulfillment Speed

Customer Service

We’ve been working with Bulu for a while now, and overall, it’s been a solid partnership. They’re responsive, easy to communicate with, and handle our day-to-day logistics smoothly. As a start-up, we often pivot and experiment with new strategies that require different logistics solutions, and Bulu has been flexible to help us find what works. It’s been a reliable setup for our business, and we’re happy to keep growing with them.

Health & Beauty

Less than 1,000 orders

Startup (1-10 employees)

Customer since Feb 05, 2024

Anonymous

at Vitaco Health

Reviewed: Mar 18, 2025

Overall Rating

Order Accuracy

Fulfillment Cost

Scalability

Fulfillment Speed

Customer Service

Pleased with the service provided so far as we launched a small range of products into the USA. Some improvements in inventory management required (accuracy of receipts and speed of response). Bulu have been a good partner to get started and have been very helpful and flexible. Single, central DC was attractive at first but as our strategy develops, a west coast DC might be attractive in the future.

Food

10,000 - 50,000 orders

Large Enterprise (201+ employees)

Customer since Jun 01, 2024

Anonymous

at VeeFriends

Reviewed: Mar 18, 2025

Overall Rating

Order Accuracy

Fulfillment Cost

Scalability

Fulfillment Speed

Customer Service

Bulu has been an incredible partner as we grow our e-commerce business, always available to chat and flexible enough to meet our ever-evolving needs.

Toys & Games

1,000 - 10,000 orders

Small Business (11-50 employees)

Customer since Jan 01, 2024

Bulu Locations

Bulu has fulfillment centers strategically located across the United States to optimize shipping times and costs.

Bulu has locations in:

Nebraska

Bulu Alternatives

Looking for similar 3PL providers? Here are the top alternatives based on services, specializations, and fulfillment capabilities.

Shipfusion

warehouses

1,003,000

sq ft

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Shipping Bros

warehouses

40,000

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Shipping Bros

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Shipmate Fulfillment

warehouses

300,000

sq ft

Shipmate Fulfillment

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ShipLab

warehouses

261,000

sq ft

ShipLab

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4.9

Marketplace Pros

warehouses

97,000

sq ft

Marketplace Pros

Profile

Awesome Solutions

warehouses

30,000

sq ft

Awesome Solutions

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Badger Fulfillment Group

warehouses

120,000

sq ft

Badger Fulfillment Group

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Bulu Team

Meet the team driving Bulu success.

Elena Sarai

Account Manager

Bulu Customers

Meet the customers that Bulu services.

Bulu Awards

Industry awards and certifications earned by Bulu

Kitting - DTC Assembly

Nebraska

Bulu at a Glance

Year Founded

2012

Number of Warehouses

Total Square Footage

100,000

Storage Environments

B-Corp

Hazmat

FDA Registered

Automotive

Big & Bulky

CBD

FDA Approved

Food & Beverage

Nutraceutical

Publishing

Raw Materials

Wine & Spirits

Ambient Storage (Room Temp)

Temperature Controlled Storage

Humidity Controlled Storage

Privately-Owned

4PL

Mid-Market 3PL

Regional Boutique

Apparel

Beauty

Crafts & Games

Home Goods

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Smiling woman with curly hair and glasses sitting on a black chair in a modern office.

Smiling man in a gray blazer and blue jeans holding a laptop in an office setting.

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Frequently Asked Questions

What are Bulu's fulfillment costs and fee structures?

Bulu offers flexible and transparent pricing models tailored to the specific needs of growing brands, moving beyond a one-size-fits-all approach. Costs are typically based on factors like storage volume, pick-and-pack complexity, order volume, and specific value-added services such as kitting or customized packaging. We work closely with each client to develop a cost-effective solution that scales with their business, ensuring competitive rates without hidden fees. Contact us for a personalized quote based on your unique fulfillment requirements.

What products and industries does Bulu specialize in serving?

Bulu specializes in multi-channel D2C and B2B order fulfillment for growing brands, with particular expertise in verticals such as apparel, beauty, crafts/games, and home goods. Our 100,000 sq. ft. facility and advanced inventory management systems are optimized to handle diverse product types, including those requiring specialized kitting or customized packaging. We understand the unique demands of these industries, providing tailored solutions that ensure efficient and accurate delivery to your customers.

Which eCommerce platforms and tools does Bulu integrate with?

Bulu leverages advanced inventory management systems to seamlessly integrate with a wide range of eCommerce platforms and sales channels. While specific integrations can be discussed during onboarding, our technology is designed for flexibility, allowing for efficient data exchange and order synchronization with popular platforms like Shopify, Magento, and others. This ensures real-time visibility into your inventory and order status, streamlining your operations and reducing manual effort.

What value-added services does Bulu offer beyond basic fulfillment?

Beyond standard pick, pack, and ship, Bulu provides a comprehensive suite of value-added services designed to enhance your brand's customer experience. These include specialized kitting and assembly, customized packaging and branding, apparel labeling, and efficient returns management. We also offer dedicated customer service support, acting as an extension of your team. Our goal is to provide a holistic fulfillment solution that supports your brand's growth and operational efficiency.

What makes Bulu's approach to logistics unique compared to other 3PLs?

Bulu distinguishes itself by offering a unique 5PL (Fifth-Party Logistics) service model, which goes beyond traditional 3PL by integrating supply chain management and technology solutions to optimize your entire logistics network. While many providers focus solely on warehousing and shipping, Bulu acts as a strategic partner, providing comprehensive oversight and leveraging advanced analytics to drive efficiency and cost savings across your supply chain. This holistic approach ensures a more integrated and optimized fulfillment experience for growing brands.