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Bulu

Bulu

4.8 (4 reviews)
  • Mid-Market 3PL
  • 1 warehouse
  • 100k sq ft
  • Founded 2012
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Bulu

Bulu Overview

Bulu is a full-service, technology-enabled fulfillment company headquartered in Lincoln, Nebraska. Originally founded as an ecommerce and subscription business that required bulk order processing, adaptability for new sales channels, and unique packaging options, Bulu evolved into a comprehensive third-party logistics provider offering restriction-free, cost-conscious storage, packing, and shipping to businesses of all sizes. The company operates a hybrid, hub-and-spoke fulfillment model that streamlines fulfillment processes and order distribution across multiple sales channels. Bulu integrates with more than 70 major sales platforms including Shopify, Amazon, Walmart, WooCommerce, eBay, and Magento, managing fulfillment from a single set of inventory. Its centrally located warehouse enables ground shipping to reach 95% of the U.S. population within three days. Bulu offers same-day shipping on 99% of orders with a two-day guarantee, 99% order accuracy backed by a service guarantee, two-day dock-to-stock receiving, and free first tech integration. Additional value-added services include kitting and assembly, repackaging and rebranding, shrink wrapping, returns inspection and management, custom gift messages, serial number scans, and personal touches such as hand-written notes. Every partner is assigned a dedicated in-house account manager who works directly within the warehouse for hands-on oversight. The company has served Fortune 500 clients including Disney, GNC, and Crayola alongside small and medium-sized ecommerce brands.

Bulu Reviews

These reviews are collected by Fulfill.com from brands that have worked with this 3PL. Reviewers can verify their identity with LinkedIn.

Katherine TanotoVerified

Emile Cordon

Mar 24, 2025

4.8
Order Accuracy
Fulfillment Cost
Fulfillment Speed
Customer Service
Scalability & Flexibility

We’ve been working with Bulu for a while now, and overall, it’s been a solid partnership. They’re responsive, easy to communicate with, and handle our day-to-day logistics smoothly. As a start-up, we often pivot and experiment with new strategies that require different logistics solutions, and Bulu has been flexible to help us find what works. It’s been a reliable setup for our business, and we’re happy to keep growing with them.

Craig GoldmanVerified

Root Functional Medicine

Mar 19, 2025

5.0
Order Accuracy
Fulfillment Cost
Fulfillment Speed
Customer Service
Scalability & Flexibility

Bulu has been an incredible partner. We were coming from a 3PL that had slow ship times and high costs. They were not willing to work with us. We were connected to Bulu through Fulfill.com and from the start I knew it would be a great fit. The team actually cares and was thoughtful through the entire sales and onboarding process. Since we have started with them, our shipping times and costs have decreased. That has led to happier customers and more margin for us to grow as a company. If you are looking for a 3PL partner, look no further!

Anonymous

Vitaco Health

Mar 17, 2025

4.4
Order Accuracy
Fulfillment Cost
Fulfillment Speed
Customer Service
Scalability & Flexibility

Pleased with the service provided so far as we launched a small range of products into the USA. Some improvements in inventory management required (accuracy of receipts and speed of response). Bulu have been a good partner to get started and have been very helpful and flexible. Single, central DC was attractive at first but as our strategy develops, a west coast DC might be attractive in the future.

Anonymous

VeeFriends

Mar 17, 2025

5.0
Order Accuracy
Fulfillment Cost
Fulfillment Speed
Customer Service
Scalability & Flexibility

Bulu has been an incredible partner as we grow our e-commerce business, always available to chat and flexible enough to meet our ever-evolving needs.

Bulu Locations

Bulu's warehouse locations, as listed in Fulfill.com's 3PL directory, are shown below.

Bulu's warehouse is in Lincoln, NE.

Bulu has locations in:

Bulu Specialty Solutions

AutomotiveBig & BulkyCBD

Bulu Certifications

B-CorpFDA Registered

Bulu Alternatives

The top alternatives to this 3PL are listed below, ranked by overlap in services, specializations, and fulfillment capabilities. Each one is part of Fulfill.com's directory of 2,800+ vetted providers.

FulfillPlus
4.8

FulfillPlus

3 warehouses

140,000 sq ft

FulfillPlusProfile
System Beauty

System Beauty

2 warehouses

312,000 sq ft

System BeautyProfile
Shipfusion
5

Shipfusion

4 warehouses

1,003,000 sq ft

ShipfusionProfile
Fulfillrite

Fulfillrite

3 warehouses

125,000 sq ft

FulfillriteProfile
Palletized
5

Palletized

1 warehouses

100,000 sq ft

PalletizedProfile
Black Mountain Fulfillment

Black Mountain Fulfillment

1 warehouses

72,000 sq ft

Black Mountain FulfillmentProfile
Fulfillment Hub USA
4.4

Fulfillment Hub USA

5 warehouses

5,300,000 sq ft

Fulfillment Hub USAProfile

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Bulu Team

Key people at Bulu, with links to their LinkedIn profiles.

Elena Sarai

Account Manager

LinkedIn

Bulu Customers

Brands that Bulu lists as customers.

JYM Supplement Science presents a bold, performance-focused brand identity with a black and vibrant color scheme. The homepage features a dynamic layout with the powerful tagline 'REAL SCIENCE. REAL SOLUTIONS. UNREAL RESULTS.' prominently displayed. Product categories are organized into clear sections including PRE (pre-workouts), PRO (proteins), POST (post-workout & recovery), DAILY (vitamins & health), and STACKS, each with distinct visual branding. The design emphasizes scientific credibility and athletic performance through clean typography and high-contrast imagery. Product shots showcase sleek supplement containers with clear labeling, while the overall aesthetic conveys professionalism and results-driven messaging that appeals to serious fitness enthusiasts and athletes seeking evidence-based nutritional support.
Pacha Soap Co. presents a clean, natural aesthetic that emphasizes their artisanal bath and body products. The brand uses earth-toned imagery and organic design elements that reflect their commitment to natural ingredients and sustainable practices. Their website features a well-organized navigation system with clearly categorized product collections, from signature scents like 'Dirty Hippie' and 'Golden Chai' to seasonal offerings. The visual presentation includes promotional banners for their signature scents collection, suggesting a modern, minimalist design approach. The brand incorporates natural textures and colors that evoke a spa-like, wellness-focused atmosphere. Their logo appears to be simple and clean, aligning with the natural skincare industry's preference for understated, trustworthy branding that communicates quality and authenticity.
The Walt Disney Company Company Logo

Bulu Awards

Industry awards and certifications earned by Bulu

Best Kitting - DTC Assembly 3PLs 2026

Best Kitting - DTC Assembly 3PLs 2026

Best 3PLs in Nebraska 2026

Best 3PLs in Nebraska 2026

Frequently Asked Questions

What are Bulu's fulfillment costs and fee structures?
Bulu offers flexible and transparent pricing models tailored to the specific needs of growing brands, moving beyond a one-size-fits-all approach. Costs are typically based on factors like storage volume, pick-and-pack complexity, order volume, and specific value-added services such as kitting or customized packaging. We work closely with each client to develop a cost-effective solution that scales with their business, ensuring competitive rates without hidden fees. Contact us for a personalized quote based on your unique fulfillment requirements.
What products and industries does Bulu specialize in serving?
Bulu specializes in multi-channel D2C and B2B order fulfillment for growing brands, with particular expertise in verticals such as apparel, beauty, crafts/games, and home goods. Our 100,000 sq. ft. facility and advanced inventory management systems are optimized to handle diverse product types, including those requiring specialized kitting or customized packaging. We understand the unique demands of these industries, providing tailored solutions that ensure efficient and accurate delivery to your customers.
Which eCommerce platforms and tools does Bulu integrate with?
Bulu leverages advanced inventory management systems to seamlessly integrate with a wide range of eCommerce platforms and sales channels. While specific integrations can be discussed during onboarding, our technology is designed for flexibility, allowing for efficient data exchange and order synchronization with popular platforms like Shopify, Magento, and others. This ensures real-time visibility into your inventory and order status, streamlining your operations and reducing manual effort.
What value-added services does Bulu offer beyond basic fulfillment?
Beyond standard pick, pack, and ship, Bulu provides a comprehensive suite of value-added services designed to enhance your brand's customer experience. These include specialized kitting and assembly, customized packaging and branding, apparel labeling, and efficient returns management. We also offer dedicated customer service support, acting as an extension of your team. Our goal is to provide a holistic fulfillment solution that supports your brand's growth and operational efficiency.
What makes Bulu's approach to logistics unique compared to other 3PLs?
Bulu distinguishes itself by offering a unique 5PL (Fifth-Party Logistics) service model, which goes beyond traditional 3PL by integrating supply chain management and technology solutions to optimize your entire logistics network. While many providers focus solely on warehousing and shipping, Bulu acts as a strategic partner, providing comprehensive oversight and leveraging advanced analytics to drive efficiency and cost savings across your supply chain. This holistic approach ensures a more integrated and optimized fulfillment experience for growing brands.