Who Does Vogmask Use for Warehousing & Fulfillment?

Vogmask uses Rush Order as their primary third-party logistics (3PL) and fulfillment partner.

Introduction to Vogmask

Founded in 2011, Vogmask has established itself as an industry leader in the reusable filtering face mask market. The company specializes in designing and manufacturing high-efficiency particulate filter masks that combine protection, comfort, and style. Vogmask's products feature innovative construction with multiple layers of protection, including carbon filters and particle filters that can trap sub-micron particles as small as 0.3 microns.

What sets Vogmask apart in the crowded mask marketplace is their commitment to creating environmentally sustainable alternatives to disposable masks. Their products are reusable for months (up to one year with typical use), featuring stylish designs and comfortable fit options. With five different sizes available and numerous design patterns, Vogmask caters to diverse customer preferences while maintaining strict quality standards that conform to ASTM F3502 specifications.

As global awareness of air quality issues increased and with the onset of the COVID-19 pandemic, Vogmask experienced unprecedented demand growth, cementing their position as a premier provider of protective respiratory equipment.

Why Vogmask Needed to Optimize Fulfillment

By 2016, Vogmask had reached a critical juncture in their operations. The company faced several significant challenges that threatened to limit their growth potential:

• They had outgrown their San Francisco warehouse facility
• Their existing warehouse was purchased by another company, forcing an urgent need for relocation
• The interim warehouse solution they found had an unsuitable cost structure

These existing challenges were dramatically amplified when the COVID-19 pandemic struck in 2020, creating an unprecedented surge in demand. Vogmask suddenly faced:

• A staggering 900% increase in daily order volume
• Inventory management challenges as they couldn't keep masks in stock
• Customer service volume that spiked to approximately 800 emails per day

Without a scalable fulfillment center and customer service infrastructure, Vogmask risked losing their market position during this critical growth opportunity. They needed a partner who could rapidly scale operations while maintaining quality service during extraordinary circumstances.

Partnership with Rush Order: Details and Results

In 2016, Vogmask partnered with Rush Order, a specialized 3PL provider based in California. This strategic relationship proved invaluable when the pandemic hit four years later. The partnership delivered impressive quantifiable results:

• 900% growth in daily orders processed - Rush Order successfully scaled operations to meet the pandemic-driven demand surge
• 92% customer satisfaction rate - Maintained high service levels despite unprecedented volume
• Thousands of customer service communications - Successfully managed emails and chat sessions weekly
• Business focus shift - Freed Vogmask's leadership to concentrate on business growth, marketing, and financial planning

Through regular weekly performance meetings and continuous optimization of processes, the partnership ensured Vogmask could capitalize on market conditions while maintaining customer satisfaction during extraordinary circumstances.

The 3PL Solution: How Rush Order Supported Vogmask's Growth

Rush Order implemented a comprehensive ecommerce fulfillment solution tailored to Vogmask's unique needs. The multi-faceted approach included:

1. Warehouse Migration: Rush Order transferred Vogmask's inventory to a larger, more suitable warehouse facility, solving their space constraints.
2. Dedicated Account Management: Assigned an experienced account manager to ensure personalized service and quick problem resolution.
3. Order Processing Integration: Implemented seamless processing of orders from Vogmask's ecommerce platform.
4. Shipping and Tracking Management: Handled all aspects of product delivery including carrier selection and shipment tracking.
5. Customer Service Enhancement:
   • Developed a comprehensive customer service knowledge base
   • Implemented live chat functionality
   • Managed all customer communication channels

This integrated approach allowed Vogmask to overcome their operational challenges while positioning them to capitalize on the unexpected growth opportunity presented by the pandemic. The implementation of robust fulfillment processes ensured they could scale without sacrificing quality or customer satisfaction.

Key Lessons for Other eCommerce Brands

The Vogmask and Rush Order partnership offers valuable insights for other ecommerce brands looking to optimize their fulfillment operations:

1. Prepare for unexpected scaling: Having a 3PL partner with significant capacity allows brands to capitalize on sudden market opportunities without operational limitations.
2. Integrate customer service with fulfillment: The combination of order fulfillment and customer service under one provider creates a seamless experience for consumers and eliminates communication gaps.
3. Focus on core competencies: Outsourcing logistics and customer service allows brand leadership to focus on product development, marketing, and strategic planning.
4. Regular performance reviews: Weekly meetings and continuous process improvements ensure the partnership evolves with changing business needs.

By following these principles, brands can create more resilient supply chains capable of withstanding market disruptions while positioning themselves for accelerated growth.

Is Rush Order Right for Your Business?

While the partnership between Vogmask and Rush Order has been highly successful, businesses should consider several factors when evaluating whether this 3PL is the right fit for their specific needs:

• Business Location: Rush Order operates in California, making them an excellent choice for West Coast-based operations or those targeting West Coast consumers.
• Product Type: Their experience with Vogmask demonstrates their capabilities in handling products that require careful inventory management and have specialized packaging needs.
• Growth Trajectory: Companies anticipating significant growth or those with seasonal demand spikes would benefit from Rush Order's demonstrated ability to scale operations quickly.
• Customer Service Needs: Businesses that value integrated customer service and fulfillment will find Rush Order's comprehensive approach beneficial.
• Technology Requirements: Brands requiring seamless ecommerce platform integration should evaluate Rush Order's compatibility with their specific systems.

Companies in the Beauty & Fitness niche, similar to Vogmask's focus on personal protective equipment, may find Rush Order particularly well-suited to their needs based on their demonstrated experience in this sector.

Final Thoughts

The partnership between Vogmask and Rush Order illustrates how the right 3PL relationship can transform potential operational challenges into strategic advantages. When faced with extraordinary circumstances—a 900% increase in demand during a global pandemic—this partnership not only survived but thrived, maintaining high customer satisfaction while scaling operations significantly.

For ecommerce brands considering their fulfillment options, this case study demonstrates the value of selecting a 3PL partner based not just on current needs but on potential future requirements. Rush Order's ability to rapidly scale while maintaining service quality allowed Vogmask to capitalize on market conditions that might have otherwise overwhelmed their operations.

If your business is evaluating 3PL options, consider using a 3PL matchmaking service to identify partners with the specific capabilities and experience that align with your unique business needs. The right fulfillment partnership, as demonstrated by Vogmask and Rush Order, can be a key driver of sustainable growth and customer satisfaction.