Who Does Vegamour Use for Warehousing & Fulfillment?

Vegamour uses MasonHub as their primary third-party logistics (3PL) and fulfillment partner.

Introduction to Vegamour

Founded in 2017, Vegamour is a direct-to-consumer (DTC) hair wellness brand offering premium vegan products designed to nourish hair, brows, and lashes naturally. The brand's holistic approach to hair wellness uses clinically tested plant-based ingredients without harmful chemicals. Their product lineup includes specialized serums, shampoos, conditioners, supplements, styling products, and targeted treatments for lashes and brows.

Vegamour experienced rapid growth from its inception, generating an impressive $6 million in sales during its first year. The brand's science-backed approach ("rooted in nature, backed by science") has resonated with consumers seeking effective, natural solutions for hair thinning and other hair wellness concerns. Their clinical trials show that 91% of users experienced healthier hair and improved growth, helping to establish their position in the premium hair care market.

Why Vegamour Needed to Optimize Fulfillment

As Vegamour experienced explosive growth, several critical challenges emerged in their fulfillment operations:

• Self-fulfillment limitations became apparent as order volume increased dramatically
• The pandemic further accelerated demand while complicating fulfillment operations
• Their complex catalog structure consisted of 16 core SKUs with 600 kitting variants
• Inventory management issues led to negative inventory levels for kitted items
• No system to sync subscription orders with actual inventory availability
• Manufacturing partners struggled to keep pace with demand for popular products
• Fulfillment challenges resulted in oversold items and shipping delays

These operational challenges threatened to undermine customer satisfaction and impede the brand's continued growth trajectory. Vegamour needed a sophisticated fulfillment solution that could manage their complex product catalog while scaling seamlessly with their rapid expansion.

Partnership with MasonHub and Results

Vegamour partnered with MasonHub in 2020, a specialized 3PL provider focused on beauty, fashion, and wellness brands. The partnership delivered impressive results:

1. Rapid Implementation: MasonHub executed an exceptionally fast onboarding process—moving Vegamour's inventory on Wednesday and shipping thousands of orders by the following Monday.
2. Scalable Order Processing: The partnership enabled Vegamour to scale operations rapidly:
   • 16,000 orders shipped in February 2020
   • 26,000 orders shipped in March 2020
   • 35,000 orders shipped in April 2020 "without any hiccups"
3. Improved Inventory Management: MasonHub's system provides 30,000-40,000 real-time inventory updates daily, giving Vegamour unprecedented visibility into their stock levels.
4. Reduced Shipping Costs: The partnership provided access to lower shipping rates, improving margins.
5. Advanced Kitting Capabilities: MasonHub's dynamic kitting system successfully managed 250+ kits representing over 800 Shopify variants.

These measurable improvements allowed Vegamour to not only maintain their growth trajectory but accelerate it while delivering a better customer experience.

The MasonHub 3PL Solution

MasonHub implemented a comprehensive fulfillment solution tailored to Vegamour's unique needs:

• Seamless Technology Integration: One-click Shopify integration connected Vegamour's eCommerce platform with MasonHub's fulfillment system
• Real-Time Inventory Visibility: Advanced inventory management tools provided accurate, up-to-the-minute stock information
• Automated Backorder Processing: Streamlined handling of out-of-stock items to maintain customer satisfaction
• Pre-Sell Capability: Implemented system for managing sales of anticipated inventory
• Inventory Alerts: Proactive notifications to help manage sales and prevent stockouts
• Dynamic Kitting: Sophisticated system for managing Vegamour's complex product variants
• Omnichannel Fulfillment: Support for multiple sales channels including DTC eCommerce and retail partners

MasonHub's expertise in beauty and wellness fulfillment was particularly valuable for Vegamour. Their specialized knowledge of handling premium products with complex variants and subscription-based sales models provided the foundation for a solution perfectly aligned with Vegamour's operational needs.

Lessons for Other eCommerce Brands

Vegamour's successful partnership with MasonHub offers several valuable lessons for other growing eCommerce brands:

1. Anticipate scaling challenges early: Vegamour waited until they faced significant fulfillment issues before transitioning to a 3PL. Brands experiencing rapid growth should proactively plan for fulfillment scaling before problems arise.
2. Choose a specialized 3PL partner: MasonHub's focus on beauty and wellness brands meant they understood Vegamour's unique requirements. Brands should seek 3PL partners with specific experience in their industry vertical.
3. Prioritize technology integration: The seamless Shopify integration and real-time inventory updates were critical to the partnership's success. Brands should evaluate potential 3PL partners based on their technological capabilities.
4. Value flexibility for complex catalogs: Vegamour's complex kitting requirements demanded a sophisticated solution. Brands with similar product complexity should ensure their 3PL can handle these challenges effectively.

Is MasonHub Right for Your Business?

When considering whether MasonHub might be the right fulfillment partner for your business, consider these factors:

• Industry alignment: MasonHub specializes in beauty, fashion, and wellness brands, making them particularly well-suited for companies in these verticals.
• Growth stage: Their solutions are designed for scaling DTC brands experiencing rapid growth, particularly those with $5M+ in annual revenue.
• Complexity requirements: If your brand has complex kitting, subscription models, or omnichannel needs, MasonHub's specialized capabilities may be valuable.
• Technology needs: Brands that require sophisticated inventory management, real-time visibility, and seamless platform integration will benefit from MasonHub's technological approach.
• Geographic considerations: With bicoastal fulfillment capabilities, MasonHub can support efficient nationwide distribution.

For businesses that fit these criteria, MasonHub offers a compelling 3PL solution designed to scale alongside your brand's growth. To find the right 3PL for your specific needs, consider using a matchmaking service that can help identify the best fulfillment partner based on your unique requirements.

Final Thoughts

Vegamour's partnership with MasonHub demonstrates how the right 3PL relationship can transform fulfillment from a growth constraint into a competitive advantage. By implementing sophisticated inventory management systems, dynamic kitting capabilities, and scalable order processing, MasonHub enabled Vegamour to more than double their monthly order volume within just three months—all while improving customer satisfaction and operational efficiency.

For fast-growing DTC brands in the beauty, wellness, or fashion space, this case study highlights the profound impact that specialized fulfillment expertise can have on a company's growth trajectory. As eCommerce continues to evolve, partnerships between innovative brands and tech-forward 3PL providers will increasingly become a critical factor in scaling successfully while maintaining the customer experience that builds brand loyalty.

Whether you're currently experiencing fulfillment challenges or proactively planning for future growth, selecting the right 3PL partner requires careful consideration of your unique business needs, growth projections, and operational complexity. By finding a fulfillment partner whose capabilities align with your specific requirements, you can create a foundation for sustainable growth and outstanding customer experiences.