Who Does Tushy Use for Warehousing & Fulfillment?

Tushy uses Shipfusion as their primary third-party logistics (3PL) and fulfillment partner.

Introduction to Tushy: Modern Bathroom Innovation

Founded in 2015 by entrepreneur Miki Agrawal, Tushy has revolutionized bathroom hygiene by introducing affordable bidet attachments to the American market. The company specializes in creating modern, sustainable alternatives to traditional toilet paper with their line of bidet toilet attachments and bathroom accessories.

Tushy has established itself as a leader in the bathroom sustainability space with products that are both eco-friendly and design-conscious. Their flagship product, the Tushy Classic bidet attachment, offers an affordable way to convert existing toilets into water-cleansing bidets without requiring specialized installation or tools.

Since its founding, Tushy has experienced remarkable growth, with annual revenue reaching the eight-figure range and growing 2.5 to 3 times each year. Their commitment to sustainability and innovative bathroom solutions has resonated with consumers looking to reduce waste and improve hygiene practices.

Why Tushy Needed to Optimize Fulfillment

As Tushy expanded rapidly, they encountered several significant fulfillment challenges that threatened to impede their growth trajectory:

• Their previous 3PL provider was less tech-savvy and less than ideal for their needs, creating operational inefficiencies
• Handling their large to medium-sized product boxes required specialized fulfillment expertise
• Balancing cost priorities while maintaining service quality became increasingly difficult
• Meeting strict service level agreement (SLA) times was challenging as order volumes grew
• When the COVID-19 pandemic hit, Tushy faced unexpected and dramatic volume increases that required immediate scaling capabilities
• International expansion plans were constrained by limited logistics capabilities

These challenges highlighted the need for a more sophisticated, tech-driven fulfillment partner capable of supporting both current operations and ambitious growth plans.

The Shipfusion Partnership: Solutions Implemented

Tushy found their ideal logistics partner in Shipfusion, whose comprehensive 3PL solutions addressed each of their key challenges:

1. Seamless Integration: Shipfusion provided API connections to Tushy's order management system, creating a unified ecosystem for order processing
2. Client Portal: An intuitive portal giving Tushy full visibility into inventory, orders, and shipping status
3. Multiple Fulfillment Locations: Access to Shipfusion's network of warehouses across North America (including facilities in Illinois, Pennsylvania, Nevada, and Toronto), enabling strategic inventory placement
4. International Shipping: Expanded capabilities for Canadian and Australian markets, supporting Tushy's global growth ambitions
5. Responsive Account Management: Dedicated support with quick turnaround for any needed adjustments or operational changes
6. Transparent Billing: Clear, detailed invoicing system that simplified financial planning

These solutions were implemented through Shipfusion's proprietary technology platform, designed specifically to support high-growth eCommerce brands like Tushy.

Remarkable Results: Metrics that Matter

The partnership between Tushy and Shipfusion delivered impressive, measurable results:

• 99.9% Order Accuracy: Nearly perfect order processing, significantly reducing customer service issues
• Scalability During Peak Demand: Successfully handled approximately 10,000 orders per day across all fulfillment locations during the height of pandemic demand
• 100% Partnership Satisfaction: Complete satisfaction with the relationship and service quality
• Seamless Pandemic Response: Despite no advance forecasting of the unprecedented volume spike, Shipfusion managed the increase "without a glitch"
• International Expansion: Enabled Tushy to successfully enter new markets, particularly in Canada and Australia
• "Hands-Off" Fulfillment: Created a true "plug-and-play solution" that freed Tushy's team to focus on product development and marketing

These metrics demonstrate the transformative impact of choosing the right 3PL partner for a growing eCommerce business.

Key Lessons for Other eCommerce Brands

Tushy's experience with Shipfusion offers valuable insights for other eCommerce brands seeking to optimize their fulfillment operations:

1. Technology Integration Is Critical: The seamless API connection between Tushy's systems and Shipfusion's platform eliminated manual processes and reduced errors. Brands should prioritize 3PLs with robust technical capabilities and integration options.
2. Scalability Matters More Than You Think: Tushy's unexpected volume surge during the pandemic could have been catastrophic with the wrong partner. Brands should evaluate a 3PL's ability to handle sudden growth without service degradation.
3. Account Management Quality Affects Operations: Tushy specifically highlighted their account manager's attentiveness as a key success factor. The human element of 3PL partnerships remains crucial, even in a tech-driven industry.
4. Multi-Location Fulfillment Enables Growth: Access to Shipfusion's network of warehouses allowed Tushy to optimize inventory placement and expand internationally. Strategic warehouse selection can significantly impact shipping costs and delivery times.

Is Shipfusion Right for Your Business?

While Shipfusion proved ideal for Tushy, every business has unique requirements. Consider these factors when evaluating if Shipfusion might be right for your brand:

• Product Characteristics: Shipfusion excels with medium to large products like Tushy's bidet attachments and specializes in certain categories including CBD, FDA-approved products, nutraceuticals, beauty, crafts, and home goods
• Growth Trajectory: Brands experiencing or anticipating rapid growth will benefit most from Shipfusion's scalable infrastructure
• Technology Needs: Companies that value system integration and data visibility will appreciate Shipfusion's tech-forward approach
• Geographic Requirements: With facilities in strategic North American locations and international shipping capabilities, Shipfusion is well-positioned for brands with continental or global ambitions
• Specialized Storage Needs: Shipfusion offers temperature-controlled storage and cold-chain shipping solutions for products with specific environmental requirements

To determine if Shipfusion aligns with your specific needs, consider using a 3PL matchmaking service to compare options based on your unique business requirements.

Final Thoughts: A Partnership That Delivers

The Tushy-Shipfusion partnership demonstrates how the right 3PL relationship can transform fulfillment from a logistical challenge into a strategic advantage. By addressing Tushy's specific pain points with tailored solutions, Shipfusion enabled the brand to focus on innovation and growth while delivering exceptional customer experiences.

For growing eCommerce brands facing similar challenges, this case study offers a compelling blueprint for fulfillment success. By prioritizing technological integration, scalability, responsive support, and strategic warehouse locations, brands can build fulfillment operations that support rather than constrain their growth ambitions.

As the eCommerce landscape continues to evolve, partnerships like the one between Tushy and Shipfusion highlight the competitive advantage that comes from getting fulfillment right. For brands ready to optimize their logistics operations, taking the time to find the right 3PL partner is an investment that pays dividends in customer satisfaction, operational efficiency, and sustainable growth.