Who Does Todd Snyder Use for Warehousing & Fulfillment?

Todd Snyder uses Bergen Logistics as their primary third-party logistics (3PL) and fulfillment partner.

Introduction to Todd Snyder

Todd Snyder is a premium menswear brand that offers timeless essentials, statement pieces, custom suiting, and iconic accessories for the modern American gentleman. Founded in 2011 by its namesake designer who previously held leading positions at Polo Ralph Lauren, The Gap, and J.Crew, the brand has established itself as a significant player in the elevated menswear market. With a flagship store in New York City and a second location called "Todd Snyder at the Liquor Store," the brand has been recognized as an innovative retail and lifestyle hub by publications like The New York Times, New York Magazine, and GQ.

Known for infusing New York City influence into its DNA, Todd Snyder has built a reputation for quintessential American style that balances luxury with practicality. The brand is also recognized for its successful collaborations with iconic brands like Champion, New Balance, Timex, and Moscot, which have helped expand its reach and solidify its position in the premium menswear segment.

Why Todd Snyder Needed to Optimize Fulfillment

As an upscale menswear brand with both physical retail and e-commerce channels, Todd Snyder faced several logistics challenges that are common in the fashion industry:

• Omnichannel complexity - Needing to fulfill orders from multiple sales channels including their website, physical stores, and wholesale partners
• Inventory management - Maintaining accurate inventory counts across all channels to prevent stockouts and overstock situations
• Special handling requirements - Ensuring proper care for premium garments, including suits and dress shirts requiring garment-on-hanger (GOH) storage and specialty packaging
• Scaling operations - Managing growth while maintaining the premium customer experience that the brand's reputation depends on
• Technology integration - Needing seamless connections between e-commerce platforms, inventory management systems, and fulfillment operations

As a growing brand in the competitive fashion space, Todd Snyder needed a fulfillment partner that understood the unique requirements of apparel logistics and could support its premium positioning in the market.

Partnership with Bergen Logistics and Results

Todd Snyder partnered with Bergen Logistics from the very beginning of the company's journey in 2011. As Todd Snyder himself stated: "I have been working with Bergen Logistics since the beginning of my company in 2011… they are simply the best at what they do and have continued to evolve in this digital age of retail."

This long-standing partnership has supported Todd Snyder's growth from a startup to an established name in premium menswear. While specific metrics aren't publicly disclosed, the longevity of the partnership (over a decade) and Todd Snyder's continued success in both e-commerce and retail channels speak to the effectiveness of Bergen's fulfillment solutions.

The partnership has likely contributed to:

• Consistent order accuracy and on-time delivery that matches the premium brand experience
• Ability to scale operations with growth in both direct-to-consumer and wholesale channels
• Efficient handling of seasonal inventory peaks common in fashion retail
• Seamless omnichannel inventory management allowing for unified stock across sales channels
• Professional presentation of garments through specialized handling and packaging

The Bergen Logistics Solution

For Todd Snyder and other fashion brands, Bergen Logistics implements a comprehensive suite of fulfillment services tailored to the apparel industry:

1. Specialized Apparel Handling - As experts in "Garment on Hanger" (GOH) services, Bergen ensures proper handling of Todd Snyder's premium menswear items, preserving their quality throughout the fulfillment process.
2. Omnichannel Fulfillment - Bergen's solutions enable Todd Snyder to manage inventory across e-commerce, retail, and wholesale channels from a single inventory instance, creating operational efficiency.
3. Technology Integration - Through their cloud-based warehouse management system (Cloud X), Bergen provides real-time visibility into inventory and order status, enabling proactive management.
4. Value-Added Services - Bergen offers customized branded packaging and other value-added services that help maintain Todd Snyder's premium brand experience throughout the delivery process.
5. Dedicated Account Management - With specialized teams for fashion clients, Bergen provides dedicated account management that understands the unique requirements of apparel logistics.

Bergen's fashion-specific services also include customer database management, style master entry, order processing, and detailed reporting that address the specialized needs of apparel brands like Todd Snyder.

Lessons for Other eCommerce Brands

The Todd Snyder and Bergen Logistics partnership offers several valuable insights for other eCommerce brands considering their fulfillment strategy:

1. Choose industry expertise over generic 3PLs - Todd Snyder benefited from Bergen's specialized knowledge of fashion logistics rather than partnering with a general-purpose fulfillment provider. Brands should seek 3PLs with specific experience in their product category.
2. Start with scalability in mind - By partnering with Bergen from day one, Todd Snyder established a fulfillment infrastructure that could grow with the brand. New brands should consider future growth needs when selecting logistics partners.
3. Prioritize omnichannel capabilities - Bergen's ability to handle fulfillment across different sales channels has supported Todd Snyder's multi-channel strategy. Today's brands need fulfillment partners who can seamlessly integrate with various sales channels.
4. Look beyond price to value - While specialized fulfillment may cost more than basic shipping services, the added value in customer experience, brand protection, and operational efficiency often justifies the investment for premium brands.

Is Bergen Logistics Right for Your Business?

When considering whether Bergen Logistics might be the right fit for your brand, evaluate these factors:

• Product category - Bergen specializes in fashion, apparel, and lifestyle brands. If your products fall into these categories, especially if they require special handling like garment-on-hanger, Bergen may be an excellent fit.
• Business stage and volume - While Todd Snyder partnered with Bergen from startup, their services may be most appropriate for established brands with sufficient order volume to benefit from their specialized services.
• Sales channels - If you operate across multiple channels (DTC e-commerce, wholesale, retail stores), Bergen's omnichannel capabilities could provide significant advantages.
• Technology needs - Consider whether your existing systems will integrate with Bergen's cloud-based platform and whether their reporting capabilities meet your requirements.
• Brand positioning - Premium brands like Todd Snyder that need fulfillment that maintains their high-end image may find Bergen's attention to detail and presentation valuable.

For brands unsure about their 3PL needs, services like Fulfill.com's 3PL matchmaking can help identify the best fulfillment partner based on your specific requirements.

Final Thoughts

The long-standing partnership between Todd Snyder and Bergen Logistics demonstrates how the right fulfillment partner can support a brand's growth journey from startup to established name. For Todd Snyder, Bergen has provided not just warehousing and shipping services, but a comprehensive logistics solution that aligns with the brand's premium positioning.

Fashion and apparel brands face unique logistics challenges, from specialized product handling to seasonal inventory fluctuations. Working with a 3PL that understands these industry-specific needs can make the difference between logistics being a pain point or a competitive advantage.

As e-commerce continues to evolve, partnerships like this highlight the importance of selecting fulfillment partners based not just on current needs, but on their ability to adapt and scale with changing market conditions and business growth. For brands looking to optimize their fulfillment operations, examining successful partnerships like Todd Snyder and Bergen Logistics offers valuable insights into what's possible with the right 3PL relationship.