Who Does Shapermint Use for Warehousing & Fulfillment?

Shapermint uses MyFBAPrep as their primary third-party logistics (3PL) and fulfillment partner.

Introduction to Shapermint

Shapermint is a leading direct-to-consumer marketplace specializing in comfortable, shape-enhancing underclothes that accommodate all body types. Their product line includes figure-flattering camisoles, supportive bras, smoothing leggings, and skincare products, all designed with a body-positive and inclusive approach. Launched in 2018, Shapermint quickly established itself as a dominant player in the shapewear industry, capturing an impressive 20.4% share of the U.S. women's shapewear market by November 2020.

With over 4 million customers worldwide, Shapermint has experienced skyrocketing growth, generating more than $50 million in sales on Amazon alone and projecting approximately $170 million in annual sales. Their success stems from their community-building approach, advocacy for social causes, and unwavering commitment to helping women feel more comfortable and confident in their skin.

Why Shapermint Needed to Optimize Fulfillment

As Shapermint experienced explosive growth, they faced several critical challenges that their previous logistics providers struggled to address:

• Global expansion requirements: Shapermint needed robust node coverage across multiple international markets to support their rapid growth trajectory.
• Dynamic SKU management: With approximately 1,775 different SKUs and a frequently changing product catalog, Shapermint required a flexible logistics partner that could adapt quickly.
• Rapid turnaround demands: Processing 130,000-150,000 units monthly while maintaining consistent delivery times presented significant operational complexity.
• Seasonal fluctuations: Their marketing strategy includes seasonal peaks and special promotions, requiring a partner with scalable capacity.

Previous logistics providers simply couldn't keep pace with Shapermint's rapidly evolving requirements, threatening to constrain their ambitious growth plans.

Partnership Details and Results

The partnership between Shapermint and MyFBAPrep has yielded remarkable results over their 5+ year collaboration:

• Processed over 3 million units total, including more than 2 million units specifically for global expansion
• Enabled $50+ million in sales through Amazon channels alone
• Increased carton forwarding capacity from 249,934 units in 2022 to 2,414,320 units in 2023—representing extraordinary growth of 866%
• Successfully scaled Amazon Canada operations from 2,000-3,000 weekly units to 10,000 units projected by 2024

These metrics demonstrate the transformative impact of finding the right 3PL partner equipped to support ambitious eCommerce growth strategies.

The MyFBAPrep Solution

To address Shapermint's unique challenges, MyFBAPrep implemented a comprehensive solution tailored to their specific needs:

1. Strategic global network: Established operations across four key locations (US, UK, Canada, Italy) to support Shapermint's international expansion
2. Adaptive logistics model: Created customized workflows and deployed a sophisticated warehouse management system to handle Shapermint's diverse and evolving SKU portfolio
3. Optimized operations: Maintained consistent 1-2 week turnaround times despite increasing operational complexity
4. Scalable infrastructure: Built capacity to handle growing volumes, with the flexibility to accommodate seasonal peaks and promotional events
5. Amazon integration: Implemented Amazon small parcel delivery (SPD) for rapid stock replenishment, supporting Shapermint's marketplace success

This tailored approach enabled Shapermint to maintain their aggressive growth trajectory without logistics constraints holding them back.

Lessons for Other eCommerce Brands

The successful partnership between Shapermint and MyFBAPrep offers valuable insights for other eCommerce brands:

1. Anticipate growth needs early: Don't wait until logistics problems constrain your growth. Partner with a 3PL that has the capacity and capability to scale with your business from the beginning.
2. Prioritize flexibility: In the rapidly changing eCommerce landscape, adaptability is crucial. Choose a logistics partner willing to customize their approach to your unique requirements rather than forcing you into rigid systems.
3. Think globally from the start: International expansion requires specialized logistics expertise. A 3PL with established global operations can significantly accelerate your entry into new markets.
4. Measure what matters: Track key metrics like processing times, inventory accuracy, and fulfillment costs to ensure your logistics partnership continues to deliver value as you grow.

Is MyFBAPrep Right for Your Business?

When evaluating whether MyFBAPrep could be the right fulfillment partner for your eCommerce business, consider these factors:

• Growth trajectory: If you're experiencing rapid growth or planning international expansion, you'll benefit from MyFBAPrep's scalable infrastructure and global network.
• Product complexity: Brands with diverse product catalogs and frequent SKU changes will appreciate MyFBAPrep's adaptive logistics model.
• Marketplace focus: If Amazon represents a significant channel for your business, MyFBAPrep's specialized expertise in Amazon fulfillment offers distinct advantages.
• Customization needs: Businesses requiring tailored logistics solutions rather than one-size-fits-all approaches will find value in MyFBAPrep's willingness to develop customized workflows.

For apparel and fashion brands specifically, specialized 3PL services can provide additional benefits through industry-specific expertise.

Final Thoughts

Shapermint's partnership with MyFBAPrep illustrates how the right logistics relationship can be transformative for a growing eCommerce brand. Beyond simply moving products from warehouses to customers, an effective 3PL partnership becomes a strategic advantage that enables expansion, improves customer satisfaction, and drives revenue growth.

For eCommerce brands facing logistics challenges or planning for growth, finding the right fulfillment partner should be a top priority. The success Shapermint has achieved through its collaboration with MyFBAPrep demonstrates the potential impact of making this critical decision correctly.

Ready to find the perfect 3PL partner for your eCommerce business? Start your search today and take the first step toward logistics that enable growth rather than constrain it.