Who Does Sacheu Beauty Use for Warehousing & Fulfillment?

Sacheu Beauty uses DCL Logistics as their primary third-party logistics (3PL) and fulfillment partner.

Introduction to Sacheu Beauty

Founded by beauty influencer Sarah Cheung in 2020, Sacheu Beauty has established itself as an innovative brand in the skincare and beauty tools market. With Cheung's massive following of over 1.5 million across YouTube, TikTok, and Instagram, the brand leverages her influence and expertise to create products that resonate with the modern beauty consumer.

Sacheu Beauty offers a range of premium skincare tools and products including their popular stainless steel Gua Sha tools, beauty rollers, lip products, and skincare serums. The brand focuses on creating efficacious products that directly improve skin health and support the skin barrier, emphasizing both natural ingredients and scientifically-backed formulations.

Operating under parent company Gloss Ventures, a social influencer-based CPG growth engine, Sacheu Beauty has positioned itself as a trendsetter in the beauty industry with viral-worthy products that show long-lasting results and solve everyday beauty concerns.

Why Sacheu Beauty Needed to Optimize Fulfillment

As a rapidly growing beauty brand with a strong e-commerce presence, Sacheu Beauty faced several critical challenges in their fulfillment operations:

• Need to increase average order value - The brand needed to quickly implement effective bundling strategies to boost revenue per order
• Complex inventory management - With a diverse range of beauty products and tools, managing inventory efficiently became increasingly complex
• Omnichannel distribution requirements - Sacheu Beauty needed to fulfill orders across both direct-to-consumer (DTC) and business-to-business (B2B) retail channels
• Quality assurance concerns - As a premium beauty brand, maintaining consistent product quality throughout the fulfillment process was essential
• Retail compliance challenges - Meeting various retailer requirements for routing and packaging presented significant logistical hurdles

These challenges are common in the beauty and cosmetics industry, where products often require careful handling, temperature-controlled storage, and compliance with various regulations. Without an experienced 3PL partner, Sacheu Beauty risked shipping delays, inventory discrepancies, and ultimately, customer dissatisfaction.

Partnership with DCL Logistics and Results

Sacheu Beauty's partnership with DCL Logistics has delivered impressive results, addressing their specific fulfillment challenges while supporting their growth. The collaboration has yielded several quantifiable benefits:

• Increased average order value through the implementation of DCL's virtual bundling capabilities
• Rapid implementation - It took less than a week to set up and deploy the new bundling system
• Seamless ERP integration - DCL successfully synced their fulfillment systems with Sacheu Beauty's existing ERP platform
• Smooth omnichannel operations - Successfully managing both DTC and B2B retail fulfillment channels
• Enhanced quality assurance - Maintaining Sacheu Beauty's premium brand standards throughout the fulfillment process

According to Quinn Roukema, Co-founder of Gloss Ventures, DCL's virtual bundling tool has been "working really, really smoothly," allowing them to create just-in-time bundles and update their bundling strategy to meet consumer trends. The ability to quickly respond to market demands has been crucial for Sacheu Beauty's continued growth in the competitive beauty market.

The DCL Logistics Solution

DCL Logistics implemented a comprehensive solution for Sacheu Beauty that addressed their specific challenges while providing scalability for future growth. The centerpiece of this solution was DCL's comprehensive virtual bundling tool through their eFactory platform, enabling Sacheu Beauty to create, manage, change, and track product bundles effectively.

Key components of the DCL solution include:

1. Virtual bundling capabilities - Allowing for just-in-time bundle creation and rapid adaptation to market trends
2. Omnichannel fulfillment expertise - Supporting both direct-to-consumer and B2B retail channels
3. Integration with existing systems - Seamless connection with Sacheu Beauty's ERP system
4. Retail compliance management - Handling complex retailer requirements for routing and packaging
5. Robust quality assurance - Maintaining brand standards throughout the fulfillment process
6. Strategic warehouse locations - Utilizing DCL's facilities in California, Kentucky, and Pennsylvania for optimal distribution

With over 40 years of operational expertise, DCL Logistics provides Sacheu Beauty with a tech-enabled fulfillment solution that can adapt to their evolving needs. Their customer-centric approach focuses on quality, flexibility, and reliability—key attributes for a brand that prioritizes premium customer experiences.

Lessons for Other eCommerce Beauty Brands

The successful partnership between Sacheu Beauty and DCL Logistics offers several valuable insights for other eCommerce beauty brands considering 3PL solutions:

1. Prioritize flexibility in fulfillment operations - The ability to quickly implement new strategies like virtual bundling can significantly impact your bottom line. Choose a 3PL partner that can adapt to changing market demands and implement new fulfillment approaches rapidly.
2. Seek omnichannel expertise - As beauty brands expand across DTC and retail channels, having a 3PL that understands the unique requirements of each channel becomes crucial. DCL's experience with both direct-to-consumer and B2B retail fulfillment provided Sacheu Beauty with seamless operations across all sales channels.
3. Don't underestimate the importance of quality assurance - For premium beauty brands, maintaining product quality throughout the fulfillment process is non-negotiable. A 3PL with strong quality control procedures helps protect your brand reputation and customer satisfaction.
4. Integration capabilities matter - The ability to integrate with your existing systems (like ERP platforms) should be a key consideration when selecting a 3PL. Seamless integration reduces operational friction and provides better visibility across your supply chain.

These lessons highlight the importance of choosing a 3PL partner that understands the unique challenges of ecommerce fulfillment in the beauty industry and can provide tailored solutions to address them.

Is DCL Logistics Right for Your Beauty Business?

While DCL Logistics has proven to be an excellent fit for Sacheu Beauty, every brand has unique requirements. Here are key factors to consider when evaluating whether DCL or another 3PL provider is right for your beauty business:

• Business size and scale - DCL Logistics works well with high-growth brands that need sophisticated fulfillment solutions. If you're a startup or small brand, ensure their minimum order requirements align with your volume.
• Geographic needs - With facilities in California, Kentucky, and Pennsylvania, DCL offers national coverage. Consider your customer distribution and whether these locations optimize shipping times and costs for your audience.
• Technology requirements - DCL's tech-enabled approach includes their eFactory platform with virtual bundling capabilities. Evaluate whether these features align with your operational needs and existing systems.
• Fulfillment complexity - If your business requires specialized handling (like temperature-sensitive products) or complex kitting and bundling, DCL's experience in these areas makes them a strong candidate.
• Channel strategy - DCL excels in supporting both DTC and B2B channels. If your business operates across multiple channels, their omnichannel expertise is particularly valuable.

For beauty brands seeking to evaluate multiple 3PL options, consider using a 3PL matchmaking service to find the perfect logistics partner based on your specific requirements and business goals.

Final Thoughts

The partnership between Sacheu Beauty and DCL Logistics demonstrates how a strategic 3PL relationship can drive significant business results for beauty brands. By implementing innovative solutions like virtual bundling and providing robust omnichannel fulfillment capabilities, DCL has helped Sacheu Beauty increase their average order value and streamline their operations.

For growing beauty brands, the right fulfillment partner can be a crucial competitive advantage in today's fast-paced eCommerce landscape. As Quinn Roukema of Gloss Ventures noted, DCL's ability to handle retail compliance, routing, and quality assurance has made them a valuable long-term partner for Sacheu Beauty.

Whether you're launching a new beauty brand or looking to optimize your existing fulfillment operations, consider how a specialized 3PL like DCL Logistics can provide the expertise, technology, and scalability needed to support your growth journey. The right fulfillment center partner can help you navigate the unique challenges of beauty and cosmetics logistics while delivering the exceptional customer experiences that drive brand loyalty and success.