Who Does Puracy Use for Warehousing & Fulfillment?

Puracy uses Stord as their primary third-party logistics (3PL) and fulfillment partner.

Introduction to Puracy: Plant-Based Home and Personal Care Excellence

Founded in 2013 and headquartered in Austin, Texas, Puracy has rapidly established itself as a leader in the natural cleaning and personal care product space. The company specializes in creating plant-based, hypoallergenic, and biodegradable household essentials and personal care products that are both effective and free from harsh chemicals.

With an impressive portfolio of products ranging from home cleaning solutions to bath products, baby care essentials, and pet care items, Puracy has built a reputation for quality and sustainability. Their commitment to natural formulations has resonated with eco-conscious consumers, resulting in over 70,000 five-star reviews and more than 20 million products sold since their inception.

The brand's market position is distinguished by their doctor-developed formulations, commitment to plant-based ingredients (98.5% of their formulations), and dedication to environmental sustainability, having saved over 4 million plastic bottles since 2013 and offsetting 5kg of CO2 with every item sold.

Why Puracy Needed to Optimize Fulfillment

Despite Puracy's impressive growth and market traction, the brand faced several significant challenges with their logistics operations before partnering with Stord:

• Complex multi-partner management: After being acquired by BRANDED Group, Puracy became part of a growing portfolio of consumer brands, each with its own supply chain partners and processes. This fragmented approach created inefficiencies and inconsistencies.
• Scaling challenges: As Puracy's product line expanded and sales volumes increased, their existing fulfillment infrastructure struggled to keep pace with growth demands.
• Visibility limitations: The brand lacked comprehensive visibility across their entire supply chain, making it difficult to identify bottlenecks and optimization opportunities.
• Customer experience concerns: In the competitive natural products market, meeting customer expectations for quick, reliable delivery became increasingly critical for maintaining customer loyalty and satisfaction.

These challenges collectively threatened to impede Puracy's continued growth trajectory and ability to maintain their high standards of customer service. As BRANDED Group continued adding brands to their community, including Puracy in their largest brand acquisition to date, streamlining each brand's supply chain became a top priority.

The Stord Partnership and Results

BRANDED Group selected Stord as their single supply chain partner to manage fulfillment across North America for their portfolio of brands, including Puracy. This strategic partnership has yielded impressive results:

• Consolidated operations: By transitioning from multiple logistics partners to a single, integrated provider, Puracy gained operational efficiencies and reduced management complexity.
• Enhanced visibility: Through Stord's integrated One Commerce technology platform, Puracy now enjoys greater visibility into their entire supply chain, allowing for data-driven decision making.
• Improved delivery performance: Leveraging Stord's strategically placed facilities in eleven key nodes across the country, Puracy now offers 99% coverage for 2-day delivery, enhancing customer satisfaction.
• Exceptional accuracy: Stord's operations deliver 99.99% order and inventory accuracy for Puracy products, minimizing errors and returns.
• Scalability: The partnership provides Puracy with access to Stord's extensive network capacity, ensuring fulfillment capabilities can scale with their continued growth.

Most importantly, the Stord partnership has allowed Puracy to focus on their core competencies—creating exceptional plant-based products and delivering outstanding customer experiences—rather than managing complex logistics operations.

The Stord 3PL Solution

The comprehensive solution implemented by Stord for Puracy encompasses several key components:

1. Port-to-porch logistics capabilities: Stord provides end-to-end supply chain management, from port operations to last-mile delivery, creating a seamless logistics experience.
2. Stord One Commerce technology: This integrated platform connects, orchestrates, and optimizes Puracy's entire supply chain, providing real-time visibility and control.
3. Temperature-controlled logistics: Essential for maintaining the integrity of Puracy's natural, plant-based formulations during storage and transportation.
4. Network optimization: Strategic facility placement ensures Puracy's products are positioned for efficient fulfillment to their customer base across North America.
5. Omnichannel fulfillment: Stord's capabilities support Puracy's diverse sales channels, including direct-to-consumer e-commerce and retail distribution.

This comprehensive approach ensures that Puracy can deliver on their brand promise of high-quality, natural products with an equally high-quality customer experience from order to delivery.

Lessons for Other eCommerce Brands

The successful partnership between Puracy and Stord offers valuable lessons for other eCommerce brands looking to optimize their fulfillment operations:

1. Consolidate for efficiency: Working with a single, comprehensive 3PL partner can deliver greater efficiency than managing multiple providers. This consolidation reduces complexity and creates economies of scale.
2. Prioritize visibility: Supply chain visibility is a critical capability that enables brands to make data-driven decisions and quickly address issues. Invest in partners that offer robust technology platforms with real-time visibility tools.
3. Balance cost and customer experience: The right 3PL partnership, like Puracy's with Stord, delivers on customer expectations for fast, reliable delivery while maintaining cost efficiencies—a crucial balance in today's competitive marketplace.
4. Focus on core competencies: By outsourcing logistics to specialized partners, brands can focus their resources and attention on product development, marketing, and customer relationships—areas where they can create the most value.

These lessons underscore the strategic importance of fulfillment as a core component of eCommerce success, particularly for brands in competitive sectors like natural home and personal care products.

Is Stord Right for Your Business?

While Stord has proven to be an excellent fit for Puracy, businesses should consider several factors when evaluating whether this 3PL is the right choice for their needs:

• Business scale and growth trajectory: Stord is particularly well-suited for growing mid-market and enterprise brands with significant fulfillment volume. If you're scaling rapidly like Puracy, Stord's scalable infrastructure can be valuable.
• Omnichannel requirements: If your business sells through multiple channels (DTC, marketplaces, retail), Stord's omnichannel capabilities make them a strong contender. Their omnichannel fulfillment expertise is a significant advantage.
• Technology integration needs: Brands that value technology-driven logistics and want an integrated platform approach will appreciate Stord's One Commerce technology stack.
• Geographic considerations: With facilities across key Texas, Georgia, and other strategic locations, Stord offers excellent coverage for North American distribution.
• Product characteristics: For brands with special handling requirements, such as temperature control for natural products like Puracy's, Stord's specialized capabilities may be particularly valuable.

To determine the best fit for your specific business needs, consider using a 3PL matchmaking service that can help identify the optimal logistics partners based on your unique requirements and constraints.

Final Thoughts

The partnership between Puracy and Stord illustrates how the right 3PL relationship can transform logistics from a challenge into a competitive advantage. As Puracy continues its impressive growth journey in the natural products market, Stord's fulfillment capabilities provide the scalable, efficient foundation needed to deliver exceptional customer experiences.

For eCommerce brands facing similar challenges—from managing growth to optimizing fulfillment costs to enhancing customer satisfaction—finding the right logistics partner is increasingly crucial. The Puracy-Stord case demonstrates that with the right 3PL relationship, brands can achieve greater supply chain efficiency while focusing on their core business of creating exceptional products and customer experiences.

If you're exploring 3PL options for your business, consider the lessons from this partnership and evaluate potential providers based on their ability to address your specific challenges and growth objectives. With the right logistics partner, your brand can replicate the success that Puracy has achieved in creating a seamless, efficient supply chain that supports sustainable growth.