Who Does Maude Use for Warehousing & Fulfillment?

Maude uses DCL Logistics as their primary third-party logistics (3PL) and fulfillment partner.

Introduction to Maude: Modern Sexual Wellness

Maude is a modern sexual wellness company dedicated to making intimacy products accessible to all people. Their product line includes bath soaks, pleasure devices, condoms, lubricants, and cleansers, positioning them at the forefront of the growing sexual wellness market. As a progressive brand in this space, Maude has experienced remarkable growth, with reports indicating annual revenues in the mid-to-high seven figures and year-over-year growth exceeding 200%.

Why Maude Needed to Optimize Their Fulfillment

As Maude expanded rapidly, they faced several critical fulfillment challenges:

• Diverse retail network: Maude ships to an extraordinarily wide variety of retailers, including independent boutiques, salons, department stores, and hotels, each with unique requirements.
• Complex routing guides: Each retail partner has very specific routing guides and detailed shipping instructions that must be followed precisely.
• Communication demands: Managing these varied retail relationships requires abundant communication and dedicated attention to detail.
• Scaling limitations: As a growing brand focusing on product development and market expansion, Maude needed logistics expertise that could scale with their rapid growth trajectory.

The DCL Logistics Partnership and Results

Partnering with DCL Logistics has delivered significant results for Maude:

• Enhanced focus on core business: With DCL managing their retail fulfillment operations, Maude could concentrate on winning new accounts and growing their brand.
• Expanded retail presence: DCL has helped Maude broaden the places where their products can be found, supporting their diverse retail strategy.
• Sustained growth: Maude has maintained impressive growth rates, with reports showing growth of over 110% year-over-year between 2019 and 2020.
• Seamless retail compliance: DCL's expertise in routing guides has ensured perfect compliance with retail fulfillment requirements, preventing costly mistakes and delays.

The DCL Logistics Solution

DCL implemented a comprehensive logistics solution tailored to Maude's unique needs:

1. Retail expertise: DCL brought deep knowledge of routing guides and the specificity required to perfectly meet retail fulfillment requirements.
2. Strategic geographical footprint: DCL's distributed network supports Maude's diverse retail strategy across various locations.
3. Dedicated account management: Maude benefits from a team dedicated specifically to their account, fostering a strong long-term relationship.
4. Technology-focused fulfillment: DCL offers modern fulfillment technology that balances innovation with operational excellence, providing Maude with easier ways to communicate and manage their logistics.

Lessons for Other eCommerce Brands

Maude's successful partnership with DCL Logistics offers valuable lessons for other eCommerce brands:

• Expertise matters: When entering complex retail channels, partner with a 3PL that has specific expertise in those channels' requirements.
• Focus on core competencies: Outsourcing logistics allows brands to concentrate on product development, marketing, and customer acquisition.
• Technological integration: Choose a 3PL that balances technological innovation with operational excellence.
• Relationship-driven logistics: A dedicated account team can make a significant difference in addressing your brand's unique needs and challenges.

Is DCL Logistics Right for Your Business?

When considering if DCL Logistics might be the right partner for your business, evaluate these factors:

• Retail channel strategy: If your brand is expanding into diverse retail channels with complex requirements, DCL's expertise is particularly valuable.
• Growth stage: DCL is well-suited for growing brands that need scalable logistics solutions that can evolve with their business.
• Product categories: While DCL supports various product types, they have demonstrated success with consumer goods brands like Maude that require careful handling and precise fulfillment.
• Technology requirements: Consider if your business would benefit from DCL's modern, technology-focused approach to fulfillment and communication.

Not sure if DCL is right for you? Use this free 3PL matchmaking service to find the perfect logistics partner for your specific needs.

Final Thoughts

Maude's partnership with DCL Logistics exemplifies how the right fulfillment partner can enable significant business growth by handling complex logistics challenges. By leveraging DCL's expertise in retail fulfillment, Maude has been able to focus on brand building and product innovation while expanding their market presence.

For eCommerce brands looking to scale efficiently while maintaining high service levels across diverse retail channels, selecting a 3PL with specialized expertise and a dedicated approach to account management can be transformative. As Maude's case demonstrates, the right logistics partnership does more than just move products—it becomes a strategic advantage that enables sustainable growth.