Who Does Manscaped Use for Warehousing & Fulfillment?

Manscaped uses SEKO Logistics as their primary third-party logistics (3PL) and fulfillment partner.

Introduction to Manscaped

Founded in 2016, Manscaped is a pioneering male grooming brand that offers precision-engineered tools, luxurious formulations, and innovative lifestyle accessories designed to revolutionize the industry of men's grooming and hygiene. The company quickly established itself as a disruptive force in the personal care market, operating primarily as a direct-to-consumer brand with subscription services leading their business model.

After establishing a strong presence in the United States, Manscaped experienced rapidly increasing demand that necessitated global expansion. Their growth trajectory has been remarkable, with expansion initially targeting the UK and European markets before setting sights on Africa and Asia, demonstrating their commitment to becoming a global leader in the male grooming industry.

Why Manscaped Needed to Optimize Fulfillment

As Manscaped's popularity soared, they faced several critical fulfillment challenges:

• Escalating eCommerce demand that their existing logistics infrastructure struggled to accommodate
• Global expansion ambitions that required immediate focus on the UK and European markets
• Need for seamless direct-to-consumer distribution of both one-time online orders and subscription products
• Lack of a scalable fulfillment strategy that could grow alongside their rapidly expanding business

Finding a logistics partner with an established global footprint became crucial for Manscaped to maintain their growth momentum and deliver the premium customer experience their brand promised.

Partnership with SEKO Logistics and Results

In 2020, Manscaped partnered with SEKO Logistics to address their fulfillment challenges. This strategic partnership delivered impressive results:

• Successfully achieved expansion targets in the UK and European markets
• Experienced demand that quickly surpassed target goals in new markets
• Enabled advancement toward additional expansion initiatives in Africa and Asia
• Supported innovation into other areas of male grooming and health

SEKO became Manscaped's sole logistics partner in Europe, providing a comprehensive solution that allowed the brand to meet their ambitious growth targets while maintaining quality service.

The SEKO Logistics Solution

SEKO implemented a comprehensive logistics strategy tailored to Manscaped's unique business needs:

1. Global network access: SEKO provided Manscaped with access to their extensive network of multi-channel distribution centers, enabling immediate expansion capability.
2. Integrated fulfillment strategy: A seamless fulfillment approach was implemented to handle both one-time purchases and subscription-based orders.
3. Direct-to-consumer distribution: SEKO managed the end-to-end process of getting products directly to consumers across multiple regions.
4. State-of-the-art warehousing: Advanced warehousing solutions ensured products were stored efficiently and prepared for rapid shipping.
5. Scalable infrastructure: SEKO's global fulfillment platform was designed to scale alongside Manscaped's growth, eliminating the need for repeated logistics restructuring.

Lessons for Other eCommerce Brands

The successful partnership between Manscaped and SEKO Logistics offers valuable lessons for other eCommerce brands:

• Choose a partner with global capabilities from the start: Even if immediate expansion is limited to one or two regions, selecting a 3PL with established global infrastructure eliminates the need to switch providers as you grow.
• Prioritize scalability in your logistics strategy: Manscaped's success came partly from implementing a fulfillment solution that could grow alongside their business without disruption.
• Consider direct-to-consumer subscription fulfillment expertise: For subscription-based businesses, finding a 3PL with specific experience in recurring shipment management is crucial.
• Seek a logistics partner that can become a true extension of your brand: SEKO became Manscaped's sole logistics partner in Europe, indicating a deep integration that supported their premium brand positioning.

Is SEKO Logistics Right for Your Business?

When evaluating whether SEKO Logistics might be the right fit for your eCommerce business, consider these factors:

• Global expansion goals: If international growth is part of your business plan, SEKO's established global footprint could be valuable.
• Business model complexity: SEKO has demonstrated capability in handling both direct sale and subscription fulfillment models simultaneously.
• Growth trajectory: Brands experiencing rapid growth will benefit from SEKO's scalable infrastructure designed to accommodate increasing demand.
• Product category: While SEKO has proven effective for Manscaped's premium personal care products, evaluate their experience with your specific product category.
• Technology needs: Consider how SEKO's technology stack integrates with your existing systems and whether it provides the visibility and control you require.

Every business has unique logistics requirements, and finding the right 3PL partner requires careful evaluation. You can use this matchmaking service to find the ideal 3PL for your specific needs.

Final Thoughts

Manscaped's partnership with SEKO Logistics demonstrates how the right 3PL relationship can become a strategic advantage rather than just an operational necessity. By selecting a logistics partner with global capabilities, integrated fulfillment expertise, and scalable infrastructure, Manscaped was able to expand internationally while maintaining the premium customer experience that built their brand reputation.

For growing eCommerce brands, the lesson is clear: logistics partnerships should be viewed through a strategic lens, with an eye toward future growth requirements rather than just current needs. The right 3PL partner can remove barriers to expansion and become a catalyst for business growth.

If you're seeking a 3PL partner to support your eCommerce business's growth journey, start by evaluating potential providers based on their ability to scale with your business and support your specific fulfillment model—whether that's direct-to-consumer, subscription-based, or multichannel retail.