Who Does Lume Use for Warehousing & Fulfillment?

Lume uses Pitted Logistics as their primary third-party logistics (3PL) and fulfillment partner.

Introduction to Lume

Lume is a doctor-developed, direct-to-consumer brand offering innovative whole-body odor control products. Founded by Dr. Shannon Klingman, Lume has revolutionized the deodorant industry with their unique formulations that can be used anywhere on the body. Unlike traditional deodorants, Lume's products block bacteria from digesting fluids on the skin—like sweat, semen, blood, and urine—preventing body odor from happening in the first place.

What began as a kitchen creation has transformed into a market-disrupting brand, with Lume now positioned as a best-selling deodorant in a highly competitive category. Their product line includes cream deodorants, wipes, and laundry products, all designed with their proprietary odor control technology. Recently, Lume expanded their market reach by launching Mando, a strategic brand extension targeting their male demographic.

Why Lume Needed to Optimize Fulfillment

Despite having innovative products with strong market potential, Lume faced several significant challenges before partnering with Pitted Logistics:

• Limited Amazon expertise - As a growing brand, Lume lacked the specialized knowledge needed to navigate Amazon's complex marketplace ecosystem
• Low market share - They were struggling to gain traction in an already crowded deodorant market
• Fulfillment issues - Their previous 3PL partner lacked expertise in Amazon's specific fulfillment requirements
• Inventory management problems - Inconsistent stocking led to missed sales opportunities and customer dissatisfaction

These challenges were particularly problematic for a direct-to-consumer brand relying heavily on e-commerce channels for growth. Without a strategic logistics partner who understood Amazon's ecosystem, Lume's expansion was significantly hampered.

Partnership Details and Results

The partnership between Lume and Pitted Logistics has yielded impressive results that demonstrate the value of specialized 3PL services for e-commerce brands:

• 10x increase in sales while simultaneously improving profitability by 15%
• Achieved best-selling deodorant status with multiple ASINs in the top 10 of their category
• Maintained an exceptional 99.9% in-stock rate across their entire product catalog
• Transformed from $10,000 to $1,000,000+ in monthly revenue with Pitted's strategic support
• Successfully launched and scaled Mando, their men's product line, expanding their total addressable market

These quantifiable results showcase how the right 3PL partnership can dramatically accelerate an e-commerce brand's growth trajectory while improving operational efficiency.

The 3PL Solution

Pitted Logistics implemented a comprehensive fulfillment strategy tailored specifically to Lume's business needs:

1. Complete Amazon fulfillment management - Pitted absorbed 100% of Lume's Amazon fulfillment and FBA prep operations
2. Consolidated logistics - All Amazon prep, kitting, and outbound FBA shipments were unified under one partner
3. Industry-leading turnaround times - Streamlined processes resulted in faster order processing and delivery
4. Unprecedented kitting speeds - Efficient product bundling and preparation improved inventory throughput
5. Strategic brand expansion support - Provided logistics infrastructure for Lume's launch of Mando, their male-focused product line

By handling all aspects of Amazon fulfillment, Pitted Logistics allowed Lume to focus on product development and marketing while ensuring their logistics operations supported rather than hindered growth.

Lessons for Other eCommerce Brands

The Lume-Pitted Logistics partnership offers valuable insights for other e-commerce brands looking to optimize their fulfillment operations:

1. Specialized expertise matters - Working with a 3PL that understands your primary sales channels (in this case, Amazon) is crucial for success
2. Consolidation drives efficiency - Having a single partner manage all fulfillment operations creates consistency and eliminates communication issues between multiple vendors
3. Inventory optimization directly impacts revenue - Maintaining high in-stock rates (99.9% in Lume's case) prevents lost sales and improves customer satisfaction
4. Strategic logistics enables brand expansion - The right 3PL partner can provide the operational foundation needed to launch new product lines and enter new markets

Is This 3PL Right for Your Business?

When evaluating whether Pitted Logistics might be the right fit for your e-commerce brand, consider these factors:

• Amazon-focused business model - If Amazon represents a significant portion of your sales or growth strategy, Pitted's specialized expertise would be valuable
• Growth stage - Brands experiencing rapid growth or planning significant expansion may benefit most from Pitted's scalable solutions
• Product complexity - Companies with kitting needs or special handling requirements will appreciate Pitted's specialized capabilities
• Budget considerations - While investing in a specialized 3PL partner increases costs initially, Lume's case demonstrates the potential for improved profitability

Every e-commerce business has unique needs, so it's important to find the right 3PL partner that aligns with your specific goals and challenges.

Final Thoughts

Lume's partnership with Pitted Logistics demonstrates how the right 3PL relationship can transform an e-commerce business. By addressing specific fulfillment challenges with tailored solutions, this collaboration enabled Lume to increase sales tenfold while improving profitability—a remarkable achievement in the competitive consumer products space.

For direct-to-consumer brands struggling with Amazon fulfillment or seeking to scale their operations efficiently, this case study provides a clear roadmap. The key to success lies in finding a logistics partner with specialized expertise that aligns with your primary sales channels and growth objectives.

If you're facing similar challenges or looking to optimize your fulfillment strategy, consider exploring 3PL options that specialize in your specific market and sales channels. The right partnership could be the catalyst that propels your brand to the next level of growth and profitability.