Who Does Lori Wall Beds Use for Warehousing & Fulfillment?

Lori Wall Beds uses Red Stag Fulfillment as their primary third-party logistics (3PL) and fulfillment partner.

Introduction to Lori Wall Beds

Lori Wall Beds, now part of Homestead Brands, is a leading manufacturer of affordable, easy-to-assemble Murphy beds. Originally launched by Lori Moore in 2008, the company was acquired by brothers Brenden and Kyle Marquardt in 2014, who transformed it into a thriving eCommerce business. The company specializes in designing and selling high-quality, space-saving furniture that combines functionality with affordability.

The brand has experienced remarkable growth, expanding more than 10x in just three years. This impressive trajectory led to Homestead Brands being named #98 on Inc. Magazine's list of 5000 Fastest-Growing Private Companies in America in 2021. As part of their expansion, they added Organic Swings to their product portfolio in March 2021, further diversifying their offerings in the home furniture space.

Why Lori Wall Beds Needed to Optimize Fulfillment

As Lori Wall Beds experienced rapid growth, they faced several significant fulfillment challenges:

• Initially, the founders self-fulfilled orders from Brenden's living room for three years, which quickly became unsustainable as order volume increased
• They outgrew a small "mom & pop" warehouse that couldn't effectively handle their large, bulky products
• They faced difficulties with another 3PL provider that lost products, mislabeled SKUs, and incorrectly combined different products with single barcodes
• Their particular product type—large, flat-packed furniture that was both heavy and bulky—required specialized handling that most fulfillment providers weren't equipped to offer

These challenges were threatening the company's ability to scale and maintain customer satisfaction. The founders realized they needed a third-party logistics (3PL) partner with specific expertise in handling oversized products and maintaining inventory accuracy.

Partnership with Red Stag Fulfillment and Results

After struggling with fulfillment issues, Lori Wall Beds found Red Stag Fulfillment through a Google search for "3PL big heavy packages." The partnership proved transformative, delivering impressive results:

• 99.6% Order Accuracy - ensuring customers received exactly what they ordered
• 99.93% On-Time Fulfillment - maintaining consistent delivery expectations
• 34,109 Packages Shipped - handling significant volume with precision
• 10X Company Growth - supporting the brand's explosive expansion

With warehouses strategically located in Tennessee and Utah, Red Stag enabled Lori Wall Beds to reach 96% of U.S. customers within two days, significantly enhancing their customer experience and competitive positioning in the market.

The Red Stag Fulfillment Solution

Red Stag Fulfillment implemented several specialized solutions to address Lori Wall Beds' specific challenges:

1. Specialized handling for bulky products - With expertise in big and bulky fulfillment, Red Stag's warehouses were properly equipped to handle Lori Wall Beds' flat-pack furniture products
2. Advanced inventory management - Implementing systems that prevented the SKU mixups and inventory losses that had plagued the company with their previous 3PL
3. Transparent pricing model - Providing predictable costs without hidden fees, allowing for better business planning and financial management
4. Superior packaging expertise - Ensuring that the heavy, unwieldy products arrived undamaged, reducing returns and improving customer satisfaction

These solutions not only resolved the immediate logistical problems but also created a foundation for sustainable growth, allowing the Lori Wall Beds team to focus on product development and marketing rather than fulfillment concerns.

Lessons for Other eCommerce Brands

The successful partnership between Lori Wall Beds and Red Stag Fulfillment offers several valuable lessons for other eCommerce brands:

1. Specialist expertise matters - For products with unique characteristics (like being large, heavy, or requiring special handling), choosing a 3PL with specific expertise in those areas is crucial rather than opting for a general-purpose fulfillment provider
2. Accuracy drives growth - High-level inventory accuracy and order fulfillment precision directly impact customer satisfaction and brand reputation, which in turn fuel sustainable growth
3. Strategic warehouse locations optimize delivery times - Choosing a 3PL with strategically placed warehouses can dramatically reduce shipping times and costs
4. Focus on core competencies - Outsourcing fulfillment to specialists allows eCommerce brands to concentrate on what they do best: creating great products and marketing them effectively

Is This 3PL Right for Your Business?

When considering whether Red Stag Fulfillment might be the right partner for your eCommerce business, evaluate these factors:

• Product characteristics - If you sell large, heavy, high-value, or fragile items that require special handling, Red Stag's specialization in these areas could be particularly beneficial
• Growth trajectory - Companies experiencing rapid growth, like Lori Wall Beds, benefit from a 3PL with scalable systems that can evolve with their needs
• Service requirements - If order accuracy and on-time fulfillment are critical to your business model, Red Stag's strong performance metrics in these areas are worth considering
• Geographic considerations - With facilities in Knoxville, TN and Salt Lake City, UT, businesses targeting nationwide distribution should evaluate if these locations optimize delivery to their customer base

You can use Fulfill.com's matchmaking service to determine if Red Stag or another 3PL provider might be the best fit for your specific business needs.

Final Thoughts

The partnership between Lori Wall Beds and Red Stag Fulfillment exemplifies how choosing the right 3PL provider can be transformative for an eCommerce business. By addressing Lori Wall Beds' specific challenges with specialized solutions for bulky products, Red Stag enabled the company to achieve remarkable growth while maintaining exceptional customer service standards.

For businesses selling large or heavy products, the lesson is clear: working with a fulfillment partner that specializes in your specific product category can be the difference between struggling with logistics and thriving in the marketplace. Whether you're a startup like Lori Wall Beds was when they began their partnership with Red Stag, or an established brand looking to optimize your supply chain, finding the right fulfillment partner is a critical step toward sustainable growth.

Consider evaluating your current fulfillment operations against the benchmarks of accuracy, timeliness, and scalability to determine if a specialized 3PL partner might help your business reach its full potential.