Who Does Hanacure Use for Warehousing & Fulfillment?

Hanacure uses Nimble as their primary third-party logistics (3PL) and fulfillment partner.

Introduction: About Hanacure

Hanacure is an innovative, high-performance skincare brand that has positioned itself as a leader in the beauty and wellness space. Known for their signature All-In-One Facial treatment featuring proprietary Octolift® technology, Hanacure creates efficient and effective solutions for healthy skin. Their product line includes facial masks, moisturizers, cleansers, and complete skincare regimens that deliver professional-level results.

The brand has gained significant market recognition for its transformative skincare products, with 97% of participants reporting tighter, firmer, and more lifted skin after using Hanacure products. Their formulations utilize high concentrations of peptides, squalane, sodium hyaluronate, and specialized extracts developed under proprietary nanotechnology for optimized absorption.

Why Hanacure Needed to Optimize Fulfillment

As an expanding skincare brand with increasing customer demand, Hanacure faced several fulfillment challenges common in the health and beauty industry:

• Reliance on heavily manual fulfillment processes that limited scalability
• Need for more efficient order processing to meet customer expectations
• Challenges in maintaining consistent delivery speeds across the country
• Rising operational costs associated with traditional fulfillment methods
• Desire for a more technologically advanced supply chain to match their innovative product approach

Will Chen, Hanacure cofounder, recognized that their fulfillment operations needed to evolve to support their growth trajectory and maintain their position as an industry innovator.

Partnership Details and Results

Hanacure's partnership with Nimble represents a significant advancement in their fulfillment capabilities. By leveraging Nimble's nationwide network of AI-powered fulfillment centers, Hanacure has transformed their order processing and delivery capabilities.

Key results from the partnership include:

• Implementation of advanced AI robotic technology for quicker and more efficient order fulfillment
• Access to nationwide fulfillment centers providing 96%+ coverage of the U.S. population with 1-2 day delivery
• Potential cost reductions of up to 40% on click-to-deliver expenses
• Ability to scale operations across all Nimble locations
• Increased capacity to handle high-volume order processing
• Enhanced ability to launch new products with reliable fulfillment support

This partnership has positioned Hanacure to continue their growth trajectory while providing superior customer experiences through faster and more reliable order fulfillment.

The Nimble 3PL Solution

Nimble's innovative approach to third-party logistics has provided Hanacure with a comprehensive suite of services designed specifically for high-growth eCommerce brands:

1. Autonomous Robotic Fulfillment: Nimble's AI-powered robots handle picking, packing, and sorting without human intervention, dramatically increasing efficiency.
2. Multi-Node Fulfillment Network: Strategic warehouse locations across the United States enable faster nationwide delivery.
3. Seamless Integration: Free connections with eCommerce platforms like Shopify and Netsuite allow for smooth order processing.
4. Specialized Beauty Product Handling: Robots designed to carefully handle health and beauty products, ensuring product integrity.
5. High Inventory Accuracy: Closed access robotic storage and automated cycle counts minimize errors.
6. Scalable Operations: 24/7/365 robot operation capability with redundancy for high system uptime.

For Hanacure, this solution has allowed them to "put fulfillment on auto-pilot" while focusing on product innovation and business growth.

Lessons for Other eCommerce Brands

The Hanacure-Nimble partnership offers several valuable takeaways for other eCommerce brands considering similar fulfillment optimization:

• Automation Can Transform Beauty Fulfillment: While the beauty industry has traditionally relied on manual fulfillment, advanced robotics can now safely and effectively handle these specialized products.
• Technology Alignment Matters: As noted by Hanacure's cofounder, finding a fulfillment partner whose technological vision aligns with your brand strategy creates a foundation for long-term success.
• Multi-Node Fulfillment Enables Growth: Distributing inventory across a nationwide network allows brands to offer faster shipping without increasing costs substantially.
• No Capital Investment Required: Advanced fulfillment technology is now accessible without the need for significant upfront investment, making it viable for growing brands.

Is Nimble Right for Your Business?

When considering whether Nimble might be the right fulfillment partner for your business, several factors should be evaluated:

• Product Compatibility: Nimble specializes in handling products in apparel, footwear, health & beauty, CPG, and electronics categories.
• Order Volume: Businesses with consistent order volume will benefit most from Nimble's automated systems.
• Growth Trajectory: Companies planning significant growth need scalable fulfillment solutions like Nimble offers.
• Delivery Speed Requirements: If 1-2 day delivery capability is important for your customer experience, Nimble's nationwide network provides this advantage.
• Technology Integration: Businesses using popular eCommerce platforms will find seamless integration with Nimble's systems.
• Budget Considerations: While automation typically reduces costs long-term, companies should evaluate the overall economics compared to their current fulfillment expenses.

Businesses can begin with Nimble's pilot program to test compatibility without long-term commitments.

Final Thoughts

Hanacure's partnership with Nimble represents a forward-thinking approach to eCommerce fulfillment in the Beauty industry. By embracing AI-powered automation, the skincare brand has positioned itself for continued growth while enhancing customer satisfaction through faster and more efficient delivery.

For growing eCommerce brands facing similar fulfillment challenges, this case study demonstrates that advanced technology is increasingly accessible without prohibitive costs or complexity. The right 3PL partnership can transform not just operational efficiency but also contribute significantly to overall business growth and customer satisfaction.

If you're considering optimizing your fulfillment strategy, services like Fulfill.com's matchmaking service can help identify the right 3PL partner based on your specific business needs, whether you're located in New York, Los Angeles, or anywhere across the country.

As eCommerce continues to evolve, partnerships like the one between Hanacure and Nimble showcase how innovative fulfillment solutions can become a competitive advantage rather than just an operational necessity.