Who Does Freedom Grooming Use for Warehousing & Fulfillment?

Freedom Grooming uses Delta Fulfilment as their primary third-party logistics (3PL) and fulfillment partner.

Introduction to Freedom Grooming

Freedom Grooming (now rebranded as Freebird) is a modern head care company that specializes in premium head shaving accessories. Their flagship product, the FlexSeries Electric Head Shaver, has gained popularity for its innovative design that provides razor-close shaves in just 90 seconds without nicks or cuts. The company also offers these shavers with replaceable rotary blades and operates a subscription service for blade replacements, ensuring customers always have fresh blades for optimal performance.

As a growing brand in the personal grooming market, Freedom Grooming has successfully positioned itself as a leader in the specialized niche of head shaving products. Their focus on quality, efficiency, and user experience has driven their expansion from the US market into the UK and European markets.

Why Freedom Grooming Needed to Optimize Fulfillment

While experiencing significant growth, Freedom Grooming faced several challenges that necessitated a strategic fulfillment partnership:

• International expansion needs: The brand needed to efficiently enter the UK and European markets without building their own fulfillment infrastructure
• Increasing order volume: Freedom Grooming projected handling approximately 76,500 orders per year in the UK and 53,500 orders per year in the EU
• Special storage requirements: Their products contain batteries requiring temperature-controlled storage, creating specialized warehousing needs
• Inventory management: With plans to increase their SKU count and managing around 20-30 pallets of inventory monthly, they needed robust inventory solutions
• Returns processing: The company needed to handle an expected 5% return rate efficiently

These challenges required a fulfillment partner with specialized capabilities to support their international growth strategy while maintaining customer satisfaction.

Partnership Details and Results with Delta Fulfilment

Freedom Grooming's partnership with Delta Fulfilment has yielded impressive results for their international expansion:

• Seamless market entry: According to Freedom Grooming's testimonial, "Delta have enabled us to enter the UK & European market with ease, and we are reaping the benefits."
• Improved delivery times: Through Delta's strategically positioned warehouses, Freedom Grooming now delivers to EU customers in just 1-2 days and globally within 1-2 weeks
• High accuracy rate: The partnership benefits from Delta's 99.85% fulfillment accuracy rate, significantly reducing errors
• Efficient inventory management: Real-time tracking of the 20-30 monthly pallets has optimized inventory control
• Scalable operations: The partnership has successfully handled the high volume of orders (76.5K UK/53.5K EU annually) while accommodating Freedom Grooming's growth plans

This partnership has allowed Freedom Grooming to focus on product development and brand growth while Delta handles the complexities of international order fulfillment.

The Delta Fulfilment Solution

Delta Fulfilment implemented a comprehensive solution tailored to Freedom Grooming's specific needs:

1. Strategic warehouse locations: Delta's facilities in Wrexham, UK and the Netherlands provide the perfect positioning for serving both UK and EU markets efficiently
2. Temperature-controlled storage: Specialized warehousing for Freedom Grooming's battery-containing products
3. Integrated technology: Seamless integration with Freedom Grooming's eCommerce platforms, providing real-time metrics and inventory visibility
4. Optimized returns processing: Systems to handle the 5% return rate with proper inspection and inventory restoration
5. IOSS solutions: Implementation of Import One-Stop Shop solutions for EU shipping, simplifying tax compliance
6. Efficient container handling: Processing of 1-2 inbound containers annually with streamlined procedures

Delta's technology-driven approach has been particularly valuable, giving Freedom Grooming access to a reporting dashboard for monitoring order status and inventory levels, enabling data-driven business decisions.

Lessons for Other eCommerce Brands

The Freedom Grooming and Delta Fulfilment partnership offers several valuable lessons for other eCommerce brands:

1. Strategic 3PL selection enables international expansion: Choosing a 3PL with existing infrastructure in target markets can dramatically simplify international growth. Rather than building your own overseas operations, partnering with an established 3PL providing value-added services can accelerate market entry.
2. Specialized storage requirements need specialized partners: Products with specific storage needs (like Freedom Grooming's battery-containing items) require fulfillment partners with appropriate facilities. This highlights the importance of finding a 3PL with experience in your specific product category.
3. Technology integration is crucial for scalability: The seamless technology integration between Freedom Grooming and Delta allows for real-time visibility and data-driven decision-making, essential elements for scaling operations efficiently.
4. Location matters for delivery speed: Delta's strategic warehouse locations enable 1-2 day delivery within the EU, demonstrating how warehousing location significantly impacts customer satisfaction through faster shipping times.

Is Delta Fulfilment Right for Your Business?

When considering whether Delta Fulfilment might be the right partner for your eCommerce business, several factors should be evaluated:

• Geographic needs: If you're targeting UK and EU markets, Delta's strategic locations in United Kingdom and the Netherlands offer significant advantages
• Order volume: Delta is equipped to handle high volumes (as demonstrated with Freedom Grooming's 130,000+ annual orders) making them suitable for growing businesses
• Product type: Companies with specialized storage requirements (temperature control, battery-containing items) will benefit from Delta's capabilities
• Technology requirements: If real-time inventory visibility and reporting are important to your operations, Delta's technology-driven approach aligns well
• Growth plans: Businesses planning to expand their product line (SKU count) should note that Delta easily accommodates catalog growth

To determine if this partnership would work for your specific needs, it's recommended to use a 3PL matchmaking service that can help identify the perfect fulfillment partner based on your unique requirements.

Final Thoughts

The partnership between Freedom Grooming and Delta Fulfilment demonstrates how the right 3PL relationship can be transformative for an eCommerce brand's international expansion. By leveraging Delta's established infrastructure, technology, and logistics expertise, Freedom Grooming has successfully entered new markets without the operational burden of managing their own fulfillment operations.

This case study highlights that in today's competitive eCommerce landscape, strategic fulfillment partnerships are often the difference between successful growth and logistical overwhelm. Freedom Grooming's experience shows that with the right 3PL partner, brands can focus on their core competencies—product development, marketing, and customer relationships—while delegating the complex logistics to specialists.

For eCommerce brands looking to replicate Freedom Grooming's success, especially those in the beauty and personal care spaces, selecting a 3PL with relevant experience, appropriate facilities, and technological capabilities should be a top priority. The right partnership, as demonstrated here, becomes not just a service provider but a genuine growth enabler.