Who Does Edikted Use for Warehousing & Fulfillment?

Edikted uses Ryder as their primary third-party logistics (3PL) and fulfillment partner.

Introduction to Edikted

Edikted is a Gen-Z-orientated online fashion brand heavily influenced by pop culture, technology, and street style. Founded by a team with previous success in the clothing industry, Edikted focuses on delivering coveted styles from clothing to accessories inspired by top streetwear looks, modern-day muses, and runway trends. Their product catalog includes a wide range of items such as crop tops, tank tops, t-shirts, corsets, pants, skirts, jeans, dresses, outerwear, and accessories.

The brand has experienced explosive growth through social media, particularly on TikTok where they've amassed over 250,000 followers. More than half of online shoppers between the ages of 16 and 24 (Edikted's target audience) discover brands through social media, making their digital-first approach highly effective. Their mission is to inspire uniqueness and diversity for all trend-obsessed individuals, believing everyone deserves access to affordable trend-led fashion regardless of shape or size.

Why Edikted Needed to Optimize Fulfillment

Edikted faced several critical challenges with their previous 3PL provider that threatened to impede their rapid growth trajectory:

• Fulfillment Speed Issues: Orders were taking 7-10 days to get out the door with their previous provider, creating customer satisfaction issues.
• Supply Chain Complexity: 100% of Edikted's inventory arrives by air from China, requiring seamless handling of international shipments.
• Inventory Management Challenges: The brand operates with a high SKU count, low SKU depth, and quick inventory turnover, necessitating sophisticated inventory management.
• Scalability Limitations: As COO Zvika Alon stated, "Our previous provider was too small, and we were finding it hard to keep up with increased sales."
• Unpredictable Forecasting: Rapid growth driven by social media made demand forecasting exceptionally difficult.
• Time-Sensitive Inventory Transfer: Edikted needed to transfer inventory to a new provider without disrupting sales or customer experience.

These challenges were particularly concerning for a fashion brand where timing is everything. In the fast-paced world of trend-driven apparel for Gen Z consumers, delivery delays can severely impact brand reputation and customer loyalty.

The Ryder Solution

Ryder implemented a comprehensive solution tailored to Edikted's unique requirements as a rapidly growing fashion e-commerce brand:

• Specialized Fashion Expertise: Ryder's deep experience in high SKU, high-touch fashion fulfillment made them an ideal partner for Edikted's operations.
• State-of-the-Art Facility: Edikted's fulfillment operations were established in Ryder's new 437,589 sq. ft. Columbus facility, strategically located in a key Ohio distribution hub with access to major transportation lanes.
• Dedicated Management: A Facility Manager and team were specifically assigned to Edikted's account, ensuring personalized attention and expertise.
• Seamless Technology Integration: "We are Shopify-based, so the technical integration with Ryder was seamless and straightforward," notes Alon, highlighting the importance of system compatibility for e-commerce fulfillment.
• Custom Workflow Development: End-to-end customized workflows were created to address Edikted's specific operational requirements.
• Collaborative Communication: Daily communication and a collaborative approach allowed for rapid problem-solving and process improvements.
• Flexible Operations: "There's flexibility for quick changes. This was surprising to us since Ryder is a large fulfillment company, but they are able to make the right adjustments and change the process in a way that fits our business best," says Alon.

Partnership Results and Impact

The collaboration between Edikted and Ryder yielded significant improvements across multiple dimensions:

1. Critical Deadline Achievement: "Meeting our launch date was crucial, as well as moving inventory in a way that didn't cost sales," explains Alon. "If we had pushed back a week it would've been a disaster for us, so the fact our deadline was met was amazing."
2. Enhanced Delivery Performance: Improved delivery speed to customers nationwide, significantly reducing the previous 7-10 day fulfillment timeline.
3. Seamless Inventory Transfer: Successful onboarding and transfer of inventory without disruption to sales or customer experience.
4. Operational Transparency: "When partnering with Ryder, full transparency was very important to us," says Alon. "Fulfillment is not what we do best, and we wanted to find a partner that would give us peace of mind."
5. Business Focus: The partnership allowed Edikted to concentrate on their core competencies in fashion design, sourcing, and marketing while Ryder handled the complex logistics.
6. Scalability Platform: "With such a successful onboarding and launch, we know there's more growth coming, and we're confident in this partnership," states Alon, highlighting the long-term strategic value.

Lessons for Other eCommerce Brands

The Edikted-Ryder partnership offers valuable insights for other e-commerce brands looking to optimize their fulfillment operations:

• Choose Industry-Specific Expertise: Selecting a 3PL with specific experience in your product category (in this case, apparel fulfillment) ensures they understand unique handling requirements and industry standards.
• Prioritize Transparent Communication: Regular, open communication between brand and 3PL creates a foundation for solving problems quickly and adapting to changing needs.
• Plan Strategic Facility Location: Edikted benefited from Ryder's Columbus, OH facility, which provided optimal geographic positioning for nationwide distribution, highlighting the importance of strategic warehouse management.
• Ensure Technical Compatibility: The seamless integration between Edikted's Shopify platform and Ryder's systems demonstrates the importance of technological alignment.

Is This 3PL Right for Your Business?

When evaluating whether Ryder or a similar 3PL would be right for your business, consider these factors:

• Growth Stage Assessment: Brands experiencing rapid growth like Edikted often outgrow smaller 3PLs and need partners with substantial infrastructure and capacity.
• Product Category Requirements: Fashion and e-commerce packaging have specific handling needs—ensure your 3PL has relevant expertise in your vertical.
• Technology Integration Capabilities: Evaluate how well a potential 3PL's systems will integrate with your e-commerce platform and warehouse management system (WMS).
• Scalability Planning: Consider not just current needs but future growth projections when selecting a fulfillment partner.
• Communication Style Compatibility: Assess whether a potential 3PL's communication approach aligns with your team's expectations and needs.

For brands looking to find their ideal 3PL match, services like Fulfill.com's 3PL matchmaking service can help identify providers that meet specific requirements and growth objectives.

Final Thoughts

Edikted's partnership with Ryder demonstrates how the right 3PL relationship can transform fulfillment from a potential bottleneck into a strategic advantage. For fashion brands in particular, the ability to quickly adapt to trends and deliver products efficiently can make the difference between viral success and missed opportunities.

The case highlights a fundamental truth in modern e-commerce: as digital-native brands scale, their logistics needs become increasingly sophisticated. What works at startup stage rarely suffices during periods of exponential growth. By recognizing this reality and proactively seeking a partner with the right expertise, infrastructure, and collaborative approach, Edikted positioned themselves for sustainable long-term success.

For brands facing similar challenges, the message is clear: fulfillment is not merely a back-end function but a critical component of customer experience and business growth. Investing in the right e-fulfillment partnership creates a foundation for scaling efficiently while maintaining the speed and reliability today's consumers expect.