Who Does Earth Breeze Use for Warehousing & Fulfillment?

Earth Breeze uses Stord as their primary third-party logistics (3PL) and fulfillment partner.

Introduction to Earth Breeze

Earth Breeze is a leader in the rapidly growing eco-friendly laundry detergent sheet category. Founded in 2019, this globally remote company operates across North America, Europe, and the Philippines with a mission to "create an impact beyond ourselves." Their flagship product, Eco Sheets, has become the #1 best-selling laundry detergent sheet in the United States.

What sets Earth Breeze apart in the market is their commitment to sustainability through their "Three Rs" approach:

• Reduce: Eliminating single-use plastic packaging by offering dehydrated laundry detergent sheets in recyclable cardboard packaging
• Regenerate: Using business as a force for good through ocean cleanup funding and tree planting initiatives
• Redistribute: Partnering with charities to donate meals and laundry detergent to those in need

The company's innovative approach to an everyday household product has positioned them as a disruptor in the household goods market, with their eco-friendly alternative gaining significant market share in recent years.

Why Earth Breeze Needed to Optimize Fulfillment

After experiencing several years of hypergrowth, Earth Breeze faced a number of operational challenges that threatened to limit their continued expansion:

• Their increasingly complex operations required automation beyond manual, spreadsheet-based processes
• They lacked a systematic way to determine optimal inventory routing between facilities
• Customer experience was hampered by the absence of intelligent order routing systems
• They had limited visibility into real-time inventory availability and order status across their network
• As they expanded into retail and other markets, their existing systems couldn't scale efficiently

These challenges were amplified by Earth Breeze's commitment to sustainability and customer satisfaction. With their rapid growth trajectory, the company needed a 3PL partner that could not only handle their current volume but also scale with them while maintaining their core values and customer experience standards.

Partnership with Stord and Impressive Results

To overcome these challenges, Earth Breeze selected Stord and its One Commerce platform as their order management system (OMS) to power their operations at scale. This partnership has delivered significant improvements to Earth Breeze's fulfillment operations:

1. Enhanced Customer Experience: Earth Breeze can now prioritize and shorten delivery times for first-time orders, creating a positive initial impression that builds customer loyalty
2. Optimized Order Processing: The system efficiently balances time and cost considerations for each order while routing bulk orders to specific locations best suited to handle them
3. Centralized Visibility: All inventory and order information is now tracked in a single system, eliminating the need for manual spreadsheets and providing real-time insights
4. Channel-Specific Management: The company can easily manage orders and products by sales channel, supporting their expansion into retail and other markets

With Stord's help, Earth Breeze has positioned themselves for continued expansion while maintaining their high standards for customer service and operational efficiency.

The Stord 3PL Solution

The implementation of Stord's service offerings has been comprehensive, addressing Earth Breeze's specific needs through several key components:

• Order Routing and Multichannel Inventory: Stord's Order Management System (OMS) provides automated inventory and order routing across Earth Breeze's growing fulfillment network
• Comprehensive Fulfillment Services: Stord offers both B2C and B2B fulfillment capabilities, supporting Earth Breeze's diversified sales channels
• Technology Integration: The order management system seamlessly connects with Earth Breeze's existing systems, providing a single platform to visualize and monitor their entire supply chain in real-time
• Customizable Business Logic: Stord's platform allows Earth Breeze to implement automated rules that align with their business priorities and customer experience goals
• Scalable Infrastructure: With access to Stord's network of fulfillment centers across locations like California and the rest of the United States, Earth Breeze can confidently expand operations

This comprehensive solution addresses the entire fulfillment process from inventory management to last-mile delivery, providing Earth Breeze with both the technology and physical infrastructure needed to continue their rapid growth.

Lessons for Other eCommerce Brands

The Earth Breeze-Stord partnership offers several valuable lessons for other eCommerce brands looking to optimize their fulfillment operations:

1. Technology-Driven Fulfillment is Essential for Scale: As Earth Breeze discovered, manual processes and basic systems can only take a growing brand so far. Investing in advanced order management technology is crucial for companies experiencing or anticipating significant growth.
2. Customer Experience Starts with Order Fulfillment: The ability to prioritize orders based on customer segments (like first-time buyers) demonstrates how fulfillment strategy directly impacts customer satisfaction and retention.
3. Visibility and Analytics Drive Better Decision-Making: Earth Breeze's move from spreadsheets to a centralized system highlights the importance of having real-time data and analytics to guide strategic decisions.
4. Choose a Partner that Can Scale with You: By selecting a 3PL with both the technological capabilities and physical infrastructure to support growth, Earth Breeze positioned themselves for continued expansion without disruption.

Is Stord Right for Your Business?

While Stord has clearly been an excellent fit for Earth Breeze, eCommerce brands should consider several factors when evaluating if this 3PL is right for their business:

• Business Size and Growth Trajectory: Stord's technology-driven approach is especially valuable for high-growth brands that have outgrown basic fulfillment solutions. If you're experiencing or anticipating rapid growth, Stord's scalable infrastructure may be ideal.
• Sales Channel Diversity: If your brand sells across multiple channels (DTC, retail, marketplaces), Stord's multichannel capabilities provide significant advantages.
• Technology Integration Needs: Brands with complex systems that require seamless integration will benefit from Stord's advanced technology stack.
• Service Requirements: Consider whether you need specialized services like Home & Garden fulfillment expertise or value-added services such as kitting and custom packaging.
• Geographic Considerations: Evaluate whether Stord's fulfillment center locations in states like Pennsylvania align with your customer base for optimal shipping times and costs.

For brands unsure about their specific needs, utilizing a 3PL matchmaking service can help identify the best fulfillment partner based on your unique requirements.

Final Thoughts

Earth Breeze's partnership with Stord demonstrates how the right 3PL relationship can transform operations and support sustainable growth. By implementing Stord's Order Management System and fulfillment services, Earth Breeze has positioned themselves to continue their rapid expansion while maintaining their commitment to customer satisfaction and environmental sustainability.

The success of this partnership highlights a critical truth in today's eCommerce landscape: as brands scale, their fulfillment operations must evolve from a logistical necessity to a strategic advantage. With the right technology, processes, and partner, fulfillment can become a powerful differentiator that drives customer loyalty and sustainable growth.

For brands experiencing growth challenges similar to Earth Breeze, now may be the time to evaluate whether your current fulfillment solution is supporting or limiting your potential. Consider exploring how to start working with a 3PL or upgrading your existing partnerships to ensure your order fulfillment capabilities can support your brand's continued success.