Who Does Diane Von Furstenberg Use for Warehousing & Fulfillment?

Diane Von Furstenberg uses Bergen Logistics as their primary third-party logistics (3PL) and fulfillment partner.

About Diane Von Furstenberg (DVF)

Diane Von Furstenberg is a luxury womenswear brand known for making high-end fashion both wearable and accessible. Founded in 1970, DVF rose to prominence with the introduction of its now-iconic wrap dress in 1974, which quickly became a symbol of female empowerment and independence. Today, the brand offers a comprehensive collection of ready-to-wear clothing including dresses, jumpsuits, rompers, jackets, tops, sweaters, pants, and skirts, as well as accessories such as scarves, hats, shoes, handbags, and jewelry.

With global distribution in over 100 countries, DVF has established itself as a leader in feminine silhouettes within the luxury fashion industry. Their designs regularly appear in prestigious fashion publications like Vogue, cementing their position as a respected name in high-end women's fashion.

Why DVF Needed to Optimize Fulfillment

Facing the evolving retail landscape, DVF embarked on a strategic transformation to become a direct-to-consumer (DTC) first business. This shift presented several logistical challenges:

• Previously, 99% of their online content was directing customers to wholesale retail partners rather than to DVF's own e-commerce site
• The need to manage both traditional wholesale distribution and growing direct-to-consumer channels from a single inventory
• Different packaging requirements between B2B shipments (standardized) and DTC orders (requiring branded, personalized packaging)
• Meeting varying customer expectations across channels – reliability for wholesale partners versus speed and personalization for direct consumers
• Scaling operations to accommodate growing online sales without significant infrastructure investments

The Bergen Logistics Partnership and Results

To address these challenges, DVF partnered with Bergen Logistics, a 3PL specializing in fashion apparel, accessories, and luxury goods fulfillment. This partnership allowed DVF to:

• Implement a unified omnichannel fulfillment strategy from a single inventory source
• Leverage Bergen's fashion expertise and specialized handling of luxury items
• Utilize advanced technology including cloud-based WMS for real-time inventory visibility
• Scale operations during peak seasons while maintaining service levels
• Provide specialized packaging and value-added services for their luxury products

While specific metrics for DVF's partnership are not publicly available, Bergen Logistics has demonstrated significant results for similar fashion brands, including:

• 40% increase in order line throughput through robotic automation implementation
• 50% increase in storage capacity while reducing labor costs
• Improved picking accuracy and reduced inventory discrepancies
• 72% faster resolution of customer service requests

The Bergen Logistics Solution

Bergen Logistics provides DVF with a comprehensive set of fashion-specialized fulfillment services:

Technology-Driven Operations

• Proprietary cloud-based Warehouse Management System (WMS) offering real-time inventory visibility
• Integration with major e-commerce platforms and international checkout systems
• Robotic storage and goods-to-person picking systems from Caja Robotics
• Advanced conveyor and sortation systems specifically designed for apparel

Specialized Fashion Services

• Garment-on-Hanger (GOH) expertise critical for DVF's high-end dresses and clothing
• Value-added services including custom embroidery and branded packaging
• Multi-channel fulfillment capabilities spanning wholesale, retail, and DTC
• Dedicated account management teams familiar with luxury fashion requirements

Scalable Operations

• Ability to scale during peak fashion seasons (holidays, fashion weeks, etc.)
• Global distribution capabilities to support DVF's international presence
• Flexible resource allocation between B2B and DTC channels

Lessons for Other eCommerce Brands

DVF's partnership with Bergen Logistics offers several key takeaways for other fashion and eCommerce brands:

1. Consider specialized 3PLs: Partnering with a 3PL that specializes in your specific industry (like fashion) ensures proper handling of products and understanding of industry-specific challenges.
2. Embrace omnichannel fulfillment: Working with a 3PL that can handle multiple sales channels from a single inventory pool provides efficiency and consistency across all customer touchpoints.
3. Leverage technology: Advanced WMS systems, robotics, and automation significantly improve throughput, accuracy, and scalability without proportional increases in costs.
4. Focus on value-added services: For luxury brands, capabilities like custom packaging, personalization, and special handling enhance the customer experience and brand perception.

Is Bergen Logistics Right for Your Business?

Bergen Logistics is particularly well-suited for businesses that:

• Operate in the fashion, apparel, accessories, or luxury goods space
• Need to fulfill across multiple channels (wholesale, retail, DTC)
• Require specialized handling for high-value or delicate items
• Want technology-driven fulfillment with real-time visibility
• Need scalability for seasonal peaks without compromising service
• Desire value-added services like custom packaging or personalization

When evaluating if Bergen Logistics is right for your business, consider your product type, channels, volume, growth trajectory, and the importance of specialized handling in your fulfillment operations.

Final Thoughts

Diane Von Furstenberg's partnership with Bergen Logistics exemplifies how a specialized 3PL can support a luxury fashion brand's evolution in the modern retail landscape. By leveraging Bergen's fashion expertise, technology infrastructure, and omnichannel capabilities, DVF has been able to successfully navigate the complexities of both traditional wholesale and direct-to-consumer fulfillment.

For fashion brands considering similar transitions, finding the right fulfillment partner is crucial to maintaining brand integrity while scaling operations. Services like Fulfill.com's 3PL matchmaking service can help identify the ideal logistics partner based on your specific requirements, ensuring a smooth transition and continued growth in today's competitive marketplace.