Who Does Danny Duncan Use for Warehousing & Fulfillment?

Danny Duncan uses ShipHero as their primary third-party logistics (3PL) and fulfillment partner.

Introduction to Good Sport

Good Sport is an innovative backyard games company co-founded by YouTube star Danny Duncan (who boasts over 15 million social media followers) and the makers of CROSSNET. The brand specializes in creating unique outdoor gaming experiences, with their flagship product being SmashNet - described as "like if ping pong and volleyball had a baby" and touted as "the fastest selling backyard game of 2024." Their product lineup also includes Backyard Pong and Bubble Bash, establishing them as pioneers in the recreational sporting goods market.

Based in Miami Beach, Florida, Good Sport has positioned itself as a creator-led brand that's revolutionizing backyard sports through innovative game concepts. With Danny Duncan's massive online following providing built-in marketing reach, the company has been able to rapidly grow its presence in the highly competitive sporting goods industry.

Why They Needed to Optimize Fulfillment

Before partnering with ShipHero, Good Sport faced significant challenges with their in-house warehouse operations. As stated by the company: "Running our warehouse was always another entire business that we had to worry about every day." This sentiment highlights the considerable operational burden that fulfillment placed on their team.

The specific challenges they encountered included:

• Resource diversion - Managing warehouse operations pulled focus from their core business of product development and marketing
• Operational complexity - As a rapidly growing brand, they needed to scale fulfillment quickly without compromising efficiency
• Expertise gap - They recognized they weren't experts in logistics and warehouse management
• Daily operational headaches - Warehouse management created constant challenges that consumed management attention

These fulfillment struggles are common among growing e-commerce brands, particularly those experiencing rapid growth, as Good Sport was with their innovative backyard games.

Partnership Details and Results

Good Sport's partnership with 3PL provider ShipHero transformed their fulfillment operations. While specific metrics weren't publicly disclosed, the partnership enabled Good Sport to focus on their core business of product innovation and marketing rather than warehouse operations.

The most telling insight into the success of this partnership comes from Good Sport's own assessment: "One thing I've learned about running my warehouse for years is DON'T DO IT. Unless you're an expert at it of course." This statement underscores the significant relief and operational improvement ShipHero's services provided to their business operations.

By outsourcing fulfillment to ShipHero, Good Sport gained:

• Streamlined fulfillment processes
• Enhanced focus on their core business operations
• Relief from daily warehouse management concerns
• Access to logistics expertise they previously lacked
• Scalability to handle growth as they expanded their product line

The ShipHero Solution

ShipHero provided Good Sport with a comprehensive 3PL solution designed to eliminate the headaches of in-house fulfillment. The specific services implemented included:

1. Fully outsourced fulfillment - ShipHero handled all aspects of the fulfillment process, from inventory storage to shipping
2. Multi-warehouse network - Utilizing ShipHero's nationwide fulfillment centers to optimize delivery times
3. Real-time inventory management - Providing Good Sport with visibility into current stock levels across all locations
4. Order processing automation - Streamlining the pick, pack, and ship process
5. Enhanced order visibility - Real-time tracking and monitoring of all orders, including in-package snapshots

ShipHero's solution enabled Good Sport to connect their e-commerce store directly to ShipHero's system, send their inventory to strategic warehouse locations, and then let ShipHero handle all fulfillment operations. This seamless integration allowed the Good Sport team to redirect their focus toward product development, marketing, and overall business growth rather than logistics management.

Lessons for Other eCommerce Brands

The Good Sport and ShipHero partnership offers valuable lessons for other eCommerce brands considering their fulfillment strategy:

1. Focus on core competencies - As Good Sport discovered, attempting to handle specialized operations like warehousing in-house can become a significant distraction from your primary business focus. Unless logistics is your expertise, outsourcing to specialists often provides better results.
2. Recognize when to outsource - The clear message from Good Sport's experience is that warehouse management is effectively "another entire business." Brands should evaluate whether they have the expertise, resources, and desire to excel in this area or if outsourcing would be more beneficial.
3. Partner with logistics experts - Finding the right 3PL partner with specialized knowledge in your product category can transform challenges into opportunities for growth.
4. Leverage technology integration - Modern 3PL solutions like ShipHero offer deep integration with e-commerce platforms, enabling seamless order processing and real-time visibility across the supply chain.

Is ShipHero Right for Your Business?

When considering whether ShipHero is the right 3PL partner for your business, several factors should guide your decision:

• Business size and growth trajectory - ShipHero is well-suited for growing brands like Good Sport that need scalable fulfillment solutions
• Product characteristics - ShipHero handles various product types, including specialty items like Good Sport's gaming equipment
• Technology requirements - If you value real-time visibility and integration with your e-commerce platform, ShipHero offers robust technology solutions
• Operational focus - If warehouse management is distracting you from core business activities, ShipHero's full-service solution could be ideal
• Geographic needs - ShipHero's nationwide fulfillment network can support businesses needing coast-to-coast coverage

To determine if ShipHero is right for your specific needs, consider using Fulfill.com's 3PL matchmaking service to evaluate how their offerings align with your requirements.

Final Thoughts

Good Sport's partnership with ShipHero illustrates a common trajectory for successful e-commerce brands: recognizing when to hand off specialized operational components to experts so the core team can focus on what they do best. For Good Sport, this meant delegating warehouse management to ShipHero so they could concentrate on developing innovative backyard games and leveraging Danny Duncan's massive social media presence for marketing.

The key takeaway from their experience is clear: sometimes the best business decision is knowing what not to do yourself. As Good Sport learned, unless warehouse management is your specialty, partnering with a specialized 3PL provider like ShipHero can eliminate daily operational headaches while enhancing overall business efficiency.

For growing e-commerce brands facing similar fulfillment challenges, the Good Sport case study provides a compelling blueprint for success through strategic outsourcing.