Who Does Bubble Skincare Use for Warehousing & Fulfillment?

Bubble Skincare uses Capacity LLC as their primary third-party logistics (3PL) and fulfillment partner.

Introduction to Bubble Skincare

Bubble Skincare is a rapidly growing teen and Gen Z-focused skincare brand known for its clean, dermatologist-tested, and affordable products. Launched in November 2020, Bubble has positioned itself in the "underserved teen end of the market" with a brand philosophy centered around being "safe, inclusive, and affordable" while offering "skincare that builds you up." Their product lineup includes cleansers, moisturizers, treatments, eye creams, and various skincare bundles—all formulated to be extremely effective, research-backed, and gentle on young skin.

In less than four years, Bubble has achieved remarkable growth, expanding from an online-only brand to having a presence in over 10,000 retail locations including Ulta Beauty, Walmart, CVS, and international retailers like Boots in the UK and Priceline in Australia. Industry sources report that Bubble generated approximately $85 million in sales in 2023 and is on track to double that figure to around $170 million in 2024, crossing the nine-figure sales milestone.

Why Bubble Needed to Optimize Fulfillment

As a rapidly scaling beauty brand with a diverse and expanding product line, Bubble Skincare faced several critical challenges that necessitated a strategic fulfillment partnership:

• Explosive growth management - With 100% year-over-year growth and rapid retail expansion, Bubble needed a fulfillment partner capable of scaling quickly to meet demand
• Multi-channel complexity - Serving both direct-to-consumer e-commerce customers and an expanding network of retail partners like Ulta Beauty, Walmart, and CVS required sophisticated order fulfillment capabilities
• Inventory management across thousands of SKUs - Maintaining accurate inventory across their expanding product line while avoiding stockouts during periods of high demand
• Preservation of premium brand experience - As a premium skincare brand selling a moisturizer every 15 seconds, packaging integrity and presentation were critical to maintaining their 89% customer retention rate
• International expansion needs - Supporting growing international demand, particularly in Australia and the UK

The Partnership with Capacity LLC and Results

Bubble Skincare partnered with Capacity LLC, a 3PL provider with over 20 years of experience in omni-channel fulfillment and 15+ years specializing in beauty, health & wellness, skincare, and haircare fulfillment. This partnership has yielded significant benefits for Bubble's operations:

• Scalable fulfillment infrastructure - Capacity's 1.5 million square feet of warehouse space across facilities in New Jersey, California, Indiana, and the UK has supported Bubble's explosive growth from online-only to 10,000+ retail doors
• Enhanced order accuracy - Capacity's high-precision pick and pack services have helped maintain Bubble's impressive 89% customer retention rate
• Streamlined retail compliance - Specialized experience in beauty fulfillment, including Sephora and Ulta consolidation services, has facilitated Bubble's rapid retail expansion
• Improved inventory management - Advanced technology integration has helped Bubble maintain optimal stock levels across their growing product line
• International shipping capabilities - Support for Bubble's international expansion, particularly to Australia (their top shipping destination for online orders)

Noah Sange, Chief Commercial Officer at Capacity, highlighted the value of the relationship: "We're in the fulfillment business to forge mutually profitable partnerships like those with... Bubble. Capacity has the privilege of engaging with... transformational brands like Bubble at key moments that define their journey. We're proud to offer the benefit of our experience, technology, and a passionate team of fulfillment experts to help extend their already successful growth."

The 3PL Solution: How Capacity LLC Supports Bubble Skincare

Capacity LLC provides Bubble Skincare with a comprehensive suite of fulfillment solutions tailored to the unique needs of a fast-growing beauty brand:

1. Omnichannel Fulfillment: Integrated fulfillment for Bubble's direct-to-consumer e-commerce operations and their expanding B2B retail channel, ensuring consistent experience across all sales channels
2. Advanced Technology Integration: Seamless integration with Bubble's e-commerce platforms, enabling real-time inventory visibility and order tracking
3. Specialized Beauty Industry Expertise: Drawing on 15+ years of experience in beauty fulfillment to maintain the premium brand experience Bubble customers expect
4. Value-Added Services: Custom kitting, gift set assembly, and special packaging services to support Bubble's marketing initiatives and product bundles
5. Automated Solutions: Leveraging technologies like Covariant's robotic putwall to boost efficiency and accuracy in fulfillment operations

Through this partnership, Bubble can focus on their core competencies of product development and marketing while Capacity LLC handles the complex logistics infrastructure that supports their rapid growth trajectory.

Lessons for Other eCommerce Brands

The successful partnership between Bubble Skincare and Capacity LLC offers several valuable lessons for other growing eCommerce brands:

1. Find a 3PL with industry-specific expertise: Capacity's specialized experience in beauty fulfillment has been crucial to supporting Bubble's rapid growth in this competitive sector. Brands should seek partners with proven expertise in their specific product category.
2. Prioritize scalability in fulfillment partnerships: Bubble's 100% year-over-year growth required a fulfillment partner capable of scaling operations quickly. Growing brands should evaluate potential 3PLs based on their capacity to support future expansion.
3. Balance affordability with premium customer experience: Despite positioning as an affordable skincare brand, Bubble maintains high standards for product presentation and delivery, contributing to their impressive retention rates. A good 3PL partner should support this balance.
4. Integrate technology for visibility and efficiency: Capacity's technology integration has given Bubble crucial visibility into inventory and fulfillment operations, enabling data-driven decisions about stock levels and distribution strategies.

Is Capacity LLC Right for Your Business?

While Capacity LLC has proven to be an excellent partner for Bubble Skincare, businesses should consider several factors when evaluating whether this 3PL is the right fit for their needs:

• Industry alignment: Capacity specializes in beauty, health & wellness, and other consumer goods. Brands in these categories may benefit most from their industry-specific expertise.
• Business size and growth trajectory: With facilities across multiple states and international locations, Capacity is well-positioned to support high-growth brands with expanding distribution needs.
• Fulfillment complexity: Brands with complex fulfillment requirements like kitting, custom packaging, or specialized storage conditions may benefit from Capacity's value-added services.
• Geographic considerations: With locations in New Jersey, California, and Indiana, Capacity offers strategic fulfillment locations for brands serving both East and West Coast markets.
• Technology needs: Companies requiring seamless integration with e-commerce platforms and advanced inventory management will appreciate Capacity's technology infrastructure.

Businesses should evaluate their current needs and growth projections to determine if Capacity's service offerings align with their fulfillment strategy. Emerging brands with ambitious growth plans similar to Bubble Skincare may find Capacity's experience with scaling operations particularly valuable.

Final Thoughts

The partnership between Bubble Skincare and Capacity LLC demonstrates how the right fulfillment partner can support and enhance a brand's rapid growth journey. By leveraging Capacity's expertise in beauty and skincare fulfillment, Bubble has been able to scale operations from an online startup to a nine-figure beauty brand with international presence in just a few years.

For growing e-commerce brands, particularly in the beauty and personal care space, selecting a 3PL partner with industry expertise, scalable infrastructure, and technological capabilities can be a crucial step in supporting sustainable growth. As the e-commerce landscape continues to evolve, partnerships between innovative brands like Bubble and experienced fulfillment providers like Capacity will remain essential to delivering exceptional customer experiences at scale.

If you're looking to find the right 3PL partner for your business, consider using a matchmaking service to identify providers with the specific capabilities and experience your brand needs for its next growth phase.