Who Does Brunt Workwear Use for Warehousing & Fulfillment?

Brunt Workwear uses Ryder as their primary third-party logistics (3PL) and fulfillment partner.

Introduction to Brunt Workwear

Founded by Eric Girouard, Brunt Workwear is a rapidly growing direct-to-consumer brand specializing in premium work boots and apparel designed specifically for skilled tradespeople and construction workers. The company has experienced remarkable growth since its inception, with reports showing they've achieved triple-digit growth for three consecutive years and are projected to double their revenue for the fourth year in a row in 2024.

Starting exclusively as a D2C brand, Brunt has recently expanded into wholesale distribution, partnering with over 20 retailers nationwide. With a revenue range estimated between $10-50 million, the company has established itself as an innovative player in the workwear market by focusing on quality, durability, and comfort at competitive price points.

Why Brunt Workwear Needed to Optimize Fulfillment

As Brunt experienced its rapid growth trajectory, several key challenges emerged that necessitated a more sophisticated fulfillment solution:

• Scaling difficulties: Their expanding direct-to-consumer business required logistics capabilities that could keep pace with growing order volumes
• Technology limitations: They needed advanced inventory management systems to maintain visibility and control
• Increasing SKU complexity: Managing a growing product line with high-volume SKU counts demanded more robust warehousing solutions
• Customer expectations: Growing customer demand for rapid order processing and delivery required faster turnaround processes

With their business growing at an accelerated pace, Brunt recognized the need for a tech-focused logistics partner that could help them maintain service quality while scaling operations efficiently.

The Ryder 3PL Solution

Ryder implemented a comprehensive ecommerce fulfillment solution tailored to Brunt Workwear's specific needs:

• Real-time inventory management: Ryder's platform provides an intuitive interface allowing Brunt to monitor warehouse activities in real-time, giving them complete visibility into operations
• Extensive distribution network: Access to Ryder's strategically positioned fulfillment centers across the United States, including major locations in New York/New Jersey, Los Angeles, Seattle, Savannah, Columbus, Salt Lake City, Atlanta, and Dallas
• Scalable infrastructure: Ryder's multi-client facilities with over 10 million square feet of warehouse space give Brunt the flexibility to scale up as demand increases
• Streamlined order processing: Implementing efficient order fulfillment systems to ensure fast and accurate shipping

By leveraging Ryder's expertise in Los Angeles and other strategic locations, Brunt gained access to a sophisticated logistics network capable of supporting their ambitious growth plans.

Partnership Results and Benefits

The partnership between Brunt Workwear and Ryder has delivered significant advantages:

1. Enhanced operational visibility: The real-time interface eliminated the need for physical presence at warehouses, allowing Brunt to monitor operations remotely with complete confidence
2. Improved customer experience: Faster and more affordable delivery solutions have enhanced customer satisfaction
3. Scalability support: The partnership has enabled Brunt to maintain their growth trajectory while ensuring consistent service quality
4. Business expansion: With reliable fulfillment infrastructure in place, Brunt has been able to confidently expand from pure D2C into wholesale channels, now reaching over 100 retail outlets nationwide

As stated by Eric Girouard, Founder and CEO: "The Ryder platform offered us this unique interface where we could see what was happening in the warehouse in real-time. It made us really comfortable to make the switch because we knew that we didn't need to be close by to monitor what was happening."

Lessons for Other eCommerce Brands

Brunt Workwear's successful partnership with Ryder offers valuable insights for other growing eCommerce brands:

• Prioritize visibility: Real-time access to warehouse operations and inventory data is crucial for maintaining control while outsourcing fulfillment
• Choose tech-forward partners: Modern order management systems and digital interfaces are essential for scaling operations efficiently
• Think strategically about location: A distributed fulfillment network with centers in key regions can significantly improve delivery times and reduce shipping costs
• Plan for growth: Select a 3PL with the capacity and capabilities to support your business as it expands into new channels or markets

Is Ryder Right for Your Business?

When evaluating whether Ryder might be the right apparel fulfillment partner for your business, consider these factors:

• Business size and growth trajectory: Ryder's enterprise-level solutions are particularly well-suited for rapidly scaling brands with significant volume
• Technology needs: If real-time visibility and advanced inventory management are priorities, Ryder's platform offers substantial advantages
• Geographic considerations: With fulfillment centers in major market hubs including Georgia, New York, and Texas, Ryder offers strategic locations for nationwide distribution
• Omnichannel requirements: For brands managing both direct-to-consumer and wholesale channels, Ryder's experience with complex fulfillment scenarios is valuable

If you're unsure whether Ryder aligns with your specific needs, consider using a 3PL matchmaking service to evaluate multiple providers and find your ideal logistics partner.

Final Thoughts

Brunt Workwear's partnership with Ryder demonstrates how the right 3PL relationship can be transformative for a growing eCommerce brand. By outsourcing their fulfillment to a provider with advanced technological capabilities and extensive infrastructure, Brunt has been able to focus on product innovation and market expansion while delivering exceptional customer experiences.

As direct-to-consumer brands continue to navigate rapid growth and channel expansion, partnerships with sophisticated logistics providers like Ryder will remain a critical success factor. The ability to maintain visibility, ensure delivery quality, and scale operations efficiently through a 3PL relationship can provide the operational foundation necessary for sustainable growth in today's competitive eCommerce landscape.

For brands facing similar challenges to Brunt Workwear, exploring partnerships with established 3PLs that offer both technological sophistication and extensive networks may be the key to unlocking their next phase of growth.