Who Does Biotrust Use for Warehousing & Fulfillment?

BioTrust uses Amware as their primary third-party logistics (3PL) and fulfillment partner.

Introduction to BioTrust

Founded in 2011 by Josh Bezoni and Joel Marion, BioTrust has established itself as a leading eCommerce nutrition brand in the healthy aging space. The company specializes in developing and distributing premium, science-backed nutritional supplements across multiple categories including protein, collagen, healthy living, anti-aging, and digestive health products. Based in Texas, BioTrust has built a loyal customer base through their commitment to quality, utilizing a 7-stage research and testing process to ensure product efficacy.

The company has experienced significant growth since its founding, expanding its portfolio to include 25 innovative products that cater to consumers looking to take control of their health for a more vibrant, active lifestyle. This growth trajectory was further enhanced in January 2022 when Wellbeam Consumer Health LLC acquired BioTrust, positioning the company for accelerated expansion in the direct-to-consumer nutritional supplement market.

Why BioTrust Needed to Optimize Fulfillment

As a fast-growing nutrition brand in the competitive health supplement industry, BioTrust faced several fulfillment challenges that needed addressing:

• Inventory Management Complexities - Balancing stock levels while managing products with limited shelf lives, requiring sophisticated tracking systems
• Regulatory Compliance - Navigating the strict regulatory requirements inherent to the supplement industry
• Product Protection Needs - Ensuring product integrity during storage and shipping, particularly for temperature-sensitive formulations
• Scaling Operations - Meeting growing demand while maintaining quality and efficiency in order processing
• Multi-Channel Distribution - Coordinating fulfillment across direct-to-consumer, retail, and other sales channels

These challenges required a fulfillment partner with specialized expertise in handling nutritional supplements and the capacity to support BioTrust's growth ambitions while maintaining their commitment to customer satisfaction.

The Partnership with Amware and Results

BioTrust's partnership with Amware has delivered significant improvements to their fulfillment operations. While specific metrics for BioTrust aren't publicly available, we can draw insights from Amware's work with similar nutrition brands like Four Sigmatic, where they achieved:

• 15% reduction in pick and pack costs
• 4% reduction in outbound parcel shipping costs
• 99.9% order accuracy maintained during periods of rapid growth

For BioTrust, the partnership has likely enabled similar efficiencies, allowing them to maintain their quality standards while expanding their market presence. With access to Amware's network of 18 strategic warehouses across the United States, BioTrust can better serve customers nationwide with faster shipping times and improved inventory management.

Amware's 3PL Solution for BioTrust

Amware provides BioTrust with comprehensive fulfillment services tailored to the unique needs of a nutritional supplement company. These solutions include:

1. Advanced Warehousing and Inventory Management - Utilizing Amware's state-of-the-art Warehouse Management System (WMS) for real-time inventory tracking and management across multiple facilities
2. Omni-Channel Distribution - Supporting BioTrust's various sales channels, ensuring consistent fulfillment processes regardless of order source
3. Scalable Operations - Providing the flexibility to handle fluctuations in order volume, particularly during promotional periods or seasonal demand changes
4. Strategic Nationwide Coverage - Leveraging Amware's distribution network spanning over 3 million square feet across the Texas region and beyond
5. Value-Added Services - Offering specialized handling for supplements, including kitting, custom packaging, and promotional inserts

The implementation of these solutions has enabled BioTrust to focus on product development and marketing while Amware handles the logistics complexity inherent in supplement fulfillment.

Lessons for Other eCommerce Supplement Brands

The BioTrust-Amware partnership offers valuable insights for other supplement and nutrition companies looking to optimize their fulfillment operations:

1. Specialized Expertise Matters - Working with a 3PL that understands the unique requirements of supplement fulfillment, including regulatory compliance and proper storage conditions, is crucial
2. Scale With Strategy - Access to a nationwide network of fulfillment centers enables faster delivery and reduced shipping costs through strategic inventory placement
3. Integration Drives Efficiency - Seamless technology integration between eCommerce platforms and fulfillment systems creates visibility and reduces errors
4. Flexibility Supports Growth - A fulfillment partner with the capability to scale operations during growth periods or promotional campaigns is essential for sustainable expansion

Is Amware Right for Your Supplement Business?

When evaluating whether Amware might be the right fulfillment partner for your supplement or nutrition business, consider these factors:

• Business Scale and Growth Trajectory - Amware is particularly well-suited for mid-sized to large supplement brands with steady growth and nationwide distribution needs
• Distribution Requirements - If your business requires omni-channel fulfillment across DTC, retail, and marketplace channels, Amware's integrative approach offers significant advantages
• Geographic Coverage - Companies looking to optimize shipping costs and delivery times through strategic warehouse locations across regions like California, New Jersey, and other states will benefit from Amware's network
• Technological Needs - Businesses requiring advanced inventory management and real-time visibility will appreciate Amware's sophisticated systems
• Budget Considerations - While potentially offering cost savings through efficiency, Amware may require minimum volume commitments that need to align with your business scale

For supplement brands experiencing challenges with order accuracy, shipping efficiency, or scalability, exploring a partnership with a specialized 3PL like Amware could provide solutions. The fulfillment matchmaking service can help identify if Amware or another provider in the health supplements logistics space is the right fit for your specific needs.

Final Thoughts: Scaling with the Right Fulfillment Partner

BioTrust's partnership with Amware illustrates how the right 3PL relationship can support a supplement brand's growth journey. By outsourcing complex logistics operations to a specialized provider, BioTrust has been able to focus on their core competencies: developing high-quality nutritional products and building customer relationships.

For growing supplement brands, the lesson is clear: as order volumes increase and distribution channels multiply, partnering with an experienced 3PL can prevent fulfillment operations from becoming a bottleneck to growth. The right fulfillment partner brings not just operational capacity but also industry-specific expertise that can transform logistics from a challenge into a competitive advantage.

Whether you're considering Amware or exploring other options in the supplement fulfillment space, remember that finding the right fit involves aligning your business needs, growth plans, and customer expectations with a 3PL's capabilities, experience, and geographic coverage.