In September 2010, they founded JadoPado, a much loved direct to consumer e-commerce experience. Over the next seven years they evolved into a marketplace platform, before being acquired by noon in May 2017.

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In January 2019, Farfill was founded. Farfill is a specialist e-commerce fulfilment business based out of Sunny Dubai in the UAE.

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They understand the intricacies of e-commerce fulfilment, the challenges with Cash on Delivery across the region, setting up appropriate inventory levels and keen insight into keeping an operation ticking over efficiently.
Farfill breathes, eats and have lived e-commerce in the region for almost a decade.